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A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.

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eCommerce Podcast
Why Your Website Is Too Complicated (And How To Fix It)
Ben Sharf reveals why most e-commerce websites are unnecessarily complicated and exactly how to fix them. After building over 200 Shopify stores, he's discovered that brands consistently make the same mistakes: widget overload, convoluted customer journeys, and accumulating technical debt from delet...
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This Week's Episode

eCommerce Conversations with Ben Sharf

Why Your Website Is Too Complicated (And How To Fix It)

with Ben SharffromPlatter

Ben Sharf reveals why most e-commerce websites are unnecessarily complicated and exactly how to fix them. After building over 200 Shopify stores, he's discovered that brands consistently make the same mistakes: widget overload, convoluted customer journeys, and accumulating technical debt from deleted apps. Learn his three-part framework for simplification, why revenue per visitor matters more than you think, and how to optimise your buying journey based on actual customer behaviour rather than assumptions.

Everything You Need to Grow

Comprehensive tools and solutions to scale your eCommerce business

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The Gratitude Audit Resource

This Month's FREE resource

The Gratitude Audit

Map every interaction your customers have with your business and discover where you're missing opportunities to show genuine appreciation. This free audit includes a simple template, worked examples from three different e-commerce businesses, and ready-to-use templates for handwritten notes, thank you emails, and shipping notifications - everything you need to start turning one-time buyers into repeat customers through authentic gratitude.

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Listener Stats

Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.

Listen on Spotify
55%
Listen on Apple Podcast
23%
Listen on Mobile
85%
Listen on iOS
63%
Listen on Linux
0.4%
Listeners in US
20%
Listeners in UK
23%
Listeners in Canada
9%
Listeners in Australia
5%
Total Episodes
263

Fun fact: So far we've had only one download in the Turks and Caicos Islands