Welcome to the eCommerce Podcast
A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.
This Week's Episode
eCommerce Conversations with Matt Edmundson
How to Build a Customer Growth System With The FUEL Framework
Matt Edmundson introduces the FUEL Framework (Foundation, Unlock, Elevate, Leapfrog) as a systematic approach to customer growth that addresses rising acquisition costs—which have surged 222% since 2013. Rather than choosing between acquisition and retention or over-relying on paid advertising, the framework provides a strategic roadmap covering email optimization, referral programs, strategic partnerships, advanced segmentation, and experimental tactics that help eCommerce brands build sustainable, diversified customer acquisition systems capable of weathering platform changes and algorithm shifts whilst maintaining profitability.
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This Month's FREE resource
FUEL Marketing Framework
A comprehensive audit tool that maps 8 areas of digital marketing across 4 growth stages. This 30-minute exercise uses gap analysis scoring to show you exactly where your biggest opportunities lie and which priorities will move the needle. Includes 109 checklist items, scoring framework, coaching questions, and a complete glossary of terms.
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Listener Stats
Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.
- Listen on Spotify
- 55%
- Listen on Apple Podcast
- 23%
- Listen on Mobile
- 85%
- Listen on iOS
- 63%
- Listen on Linux
- 0.4%
- Listeners in US
- 20%
- Listeners in UK
- 23%
- Listeners in Canada
- 9%
- Listeners in Australia
- 5%
- Total Episodes
- 254
Fun fact: So far we've had only one download in the Turks and Caicos Islands