Welcome to the eCommerce Podcast
A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.
This Week's Episode
eCommerce Conversations with Robby Bryant
Why Your Black Friday Emails Fail and How to Fix Deliverability
Most Black Friday email campaigns fail because brands ignore the deliverability fundamentals that Google, Yahoo, and Microsoft now demand. Robby Bryant from Campaign Monitor reveals why email delivers 30-40X returns when done correctly, breaking down the authentication requirements (DKIM, SPF, DMARC), the specific metric thresholds that determine inbox placement (spam complaints under 0.1 percent, unsubscribes under 1 percent, bounces under 2 percent), and why consistent cadence matters more than clever subject lines for Black Friday success.
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FUEL Marketing Framework
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Listener Stats
Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.
- Listen on Spotify
- 55%
- Listen on Apple Podcast
- 23%
- Listen on Mobile
- 85%
- Listen on iOS
- 63%
- Listen on Linux
- 0.4%
- Listeners in US
- 20%
- Listeners in UK
- 23%
- Listeners in Canada
- 9%
- Listeners in Australia
- 5%
- Total Episodes
- 254
Fun fact: So far we've had only one download in the Turks and Caicos Islands