Welcome to the eCommerce Podcast

Joe Welstead built OSHUN from zero to 5,000+ subscribers in just ten months, achieving a 42% subscription signup rate and 5% conversion rate. His approach challenges conventional supplement industry wisdom: one product instead of twelve, simplified product pages that spread decisions across the customer journey, and a relentless focus on product quality over retention gimmicks. This episode reveals the exact tech stack, email strategies, and customer experience design that's driving 15% month-over-month growth for this bootstrapped electrolyte brand.