Welcome to the eCommerce Podcast

After 18 months of searching and evaluating 40 businesses, Michael Simpson purchased an 18-year-old eCommerce store using an SBA loan, rather than building one from scratch. Four years later, he candidly shares that the $30,000 failed migration, the cashflow challenges that forced him to stop paying himself, and why buying an established business trades startup risks for inherited constraints. His daily cash flow forecasting and mastermind support kept the business alive through survival mode—proving that staying in the game matters more than explosive growth.