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eCommerce Podcast

Is It Time We Talked About Turning Off Your Ads? (And Yes, You Read That Right)

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This Week's Episode

eCommerce Conversations with Brenden Delarua

4th September 2026

Is It Time We Talked About Turning Off Your Ads? (And Yes, You Read That Right)

with Brenden DelaruafromStella (Growth Intelligence)

Brenden Delarua spent eleven years hitting every ROAS target he was set, until a CFO asked why record ad numbers weren't showing up in the bank account. He explains why platform ROAS measures correlation not profit, the free version any small brand can start with (multi-touch attribution plus post-purchase surveys), the YouTube campaign that looked like a 0.2 ROAS disaster but was secretly 3x profitable, and the one post-purchase survey question worth more than the rest.

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This Month's FREE resource

The 8/10 Filter

Your list isn't full of bad ideas. That's the problem. Every item on it passed the same test, which is "will this move the needle?", and that question says yes to everything worth writing down. The 8/10 Filter adds the question that actually decides, which is whether you can be a consistent 8 out of 10 at something in week nine, when the novelty has gone and nobody is clapping. Four steps on two printable pages, plus the Drop, Delegate or Systematise diagnostic for when an idea fails, the One Thing Selector for what survives, and three AI prompts to paste into Claude or SAM. One of them is an honesty check to run before you commit to anything publicly, which is the mistake Matt made on this podcast in May. Fifteen minutes with your ten oldest ideas and you'll cross most of them out.

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Listener Stats

Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.

Listen on Spotify: 55%
Listen on Apple Podcast: 23%
Listen on Mobile: 85%
Listen on iOS: 63%
Listen on Linux: 0.4%
Listeners in US: 20%
Listeners in UK: 23%
Listeners in Canada: 9%
Listeners in Australia: 5%
Total Episodes: 302

Fun fact: So far we've had only one download in the Turks and Caicos Islands