Welcome to the eCommerce Podcast

Most ecommerce founders are handing serious decisions to AI that doesn't know what it doesn't know, and the results can be expensive. Marissa Rodriguez, founder of Through Experience and a fractional CMO and COO for a decade before that, joins Matt Edmundson to explain why industry-agnostic AI is dangerous for first-time founders. They cover the moment she watched ChatGPT invent a 20% advertising budget for a pre-revenue founder with zero basis, what it actually took to train an AI on her own frameworks (one module grew from six videos to fifty), and where she tells founders to point AI first. Her closing argument is simple. There are only three actions that matter online, click, subscribe, and buy, and everything else is noise.