Welcome to the eCommerce Podcast

Carolyn Lowe left a $2B division at Dell to build ROI Swift, an Austin agency that's helped 150+ consumer brands generate over $100M on Amazon. Her core argument is that when sales stall, most brands throw more money at ads when the real problem is their product pages. She explains how she grades listings A to F, why roughly a fifth of most ad budgets is wasted, and the clean rule that your main image drives traffic while your content drives conversion. There's also a hard Amazon deadline every seller needs to act on, plus why she backs affiliates over influencers and rates Amazon Business.