A show dedicated to helping you deliver eCommerce WOW with real talk about building our online stores. Every Thursday.


Comprehensive tools and solutions to scale your eCommerce business

The STORY-SEO Product Copy Framework
Most ecommerce product descriptions either rank but bore people to tears, or read beautifully but never get found. The STORY-SEO Framework solves both problems at once. This free guide includes the complete method for writing product descriptions that rank on Google AND stick in memory, a step-by-step walkthrough with a real product example, an AI prompt you can use immediately, two real before-and-after case studies from a live ecommerce site, plus a gift product adaptation (the THEM Method) for anyone selling products people buy for others.
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eCommerce Conversations with Edwin Choi
Most e-commerce brands are guessing how many ads they need — and getting it badly wrong. Edwin Choi from Jet Fuel Agency reveals a data-driven framework for calculating your exact monthly creative requirements based on your account's decay rate and win rate. With Meta's Andromeda system now punishing creative sameness, discover how to build a diverse creative engine using existing content, raw founder videos, and strategic partnerships — without breaking the bank or losing your mind.