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eCommerce Podcast

From Zero to 5,000 Subscriptions in 10 Months

5:2318:45

This Week's Episode

eCommerce Conversations with Joe Welstead

29th January 2026

From Zero to 5,000 Subscriptions in 10 Months

with Joe WelsteadfromDrink Oshun

Joe Welstead built OSHUN from zero to 5,000+ subscribers in just ten months, achieving a 42% subscription signup rate and 5% conversion rate. His approach challenges conventional supplement industry wisdom: one product instead of twelve, simplified product pages that spread decisions across the customer journey, and a relentless focus on product quality over retention gimmicks. This episode reveals the exact tech stack, email strategies, and customer experience design that's driving 15% month-over-month growth for this bootstrapped electrolyte brand.

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This Month's FREE resource

The STORY-SEO Product Copy Framework

Most ecommerce product descriptions either rank but bore people to tears, or read beautifully but never get found. The STORY-SEO Framework solves both problems at once. This free guide includes the complete method for writing product descriptions that rank on Google AND stick in memory, a step-by-step walkthrough with a real product example, an AI prompt you can use immediately, two real before-and-after case studies from a live ecommerce site, plus a gift product adaptation (the THEM Method) for anyone selling products people buy for others.

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Listener Stats

Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.

Listen on Spotify: 55%
Listen on Apple Podcast: 23%
Listen on Mobile: 85%
Listen on iOS: 63%
Listen on Linux: 0.4%
Listeners in US: 20%
Listeners in UK: 23%
Listeners in Canada: 9%
Listeners in Australia: 5%
Total Episodes: 273

Fun fact: So far we've had only one download in the Turks and Caicos Islands