Welcome to the eCommerce Podcast

Rachel Hanretty ships 25,000 macarons a week — and pays £500 a month for a tool that fact-checks what her marketing agency is telling her. In this episode, she explains why Klaviyo overstates its impact, how she caught agencies dodging accountability, and why every seasonal ecommerce founder feels "gaslit" by their own business between April and September. Rachel is the founder of Mademoiselle Macaron, a Scottish macaron brand she built from a St Andrews student flat in 2013 after learning the craft in Paris. Thirteen years on, she ships UK-wide, colour-matches macarons to Charlotte Tilbury lipstick launches, and runs the attribution gauntlet every seasonal ecommerce brand knows well. Subscribe for weekly conversations with founders and experts who've built the kind of ecommerce businesses worth listening to.