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The 8/10 Filter
Your list isn't full of bad ideas. That's the problem. Every item on it passed the same test, which is "will this move the needle?", and that question says yes to everything worth writing down. The 8/10 Filter adds the question that actually decides, which is whether you can be a consistent 8 out of 10 at something in week nine, when the novelty has gone and nobody is clapping. Four steps on two printable pages, plus the Drop, Delegate or Systematise diagnostic for when an idea fails, the One Thing Selector for what survives, and three AI prompts to paste into Claude or SAM. One of them is an honesty check to run before you commit to anything publicly, which is the mistake Matt made on this podcast in May. Fifteen minutes with your ten oldest ideas and you'll cross most of them out.
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eCommerce Conversations with Sohun Sanka
Sohun Sanka, founder of Clankers, has audited more than 2,000 TikTok Shop affiliate programmes and seen the backend of over 150 agencies. He joins Matt to explain how the best brands actually win on TikTok Shop, and where AI genuinely earns its keep. The big unlock is showing AI what good looks like before you ask it for anything. From testing your lighting rather than just your copy, to treating affiliates like a sales team the way Javy Coffee grew from 300k to 1m dollars a month, this is a practical, honest guide to getting started with AI on TikTok Shop.