Welcome to the eCommerce Podcast

Daniel Dunn spent years inside Tesco Clubcard data before co-founding Paper Planes, and he thinks almost every ecommerce brand is ignoring a hugely profitable channel, the letterbox. He explains why direct mail to your warm, first-party customers pulls four to five times the response of email, how a single abandoned-cart postcard nudges buyers back around day seven, and why the right product combinations lift basket spend by 25 to 30 per cent. The real prize, he argues, is the second purchase, loyalty needn't mean discounting, and one loyal customer is worth thirteen who only ever trial your brand. Drawing on his Clubcard heritage, Dan makes the case for mail as the reactivation channel hiding in plain sight.