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eCommerce Podcast

300 Episodes In, and I Still Got This Wrong

5:2318:45

This Week's Episode

eCommerce Conversations with Matt Edmundson

13th August 2026

300 Episodes In, and I Still Got This Wrong

with Matt EdmundsonfromAurion Digital

After seven years and 300 episodes, Matt's most useful lesson isn't a tactic. It's that "will it move the needle?" says yes to everything worth writing down, which is why notebooks fill up and nothing ships. This episode is the honest report on a 90-day Instagram experiment he committed to on air and didn't deliver, and the framework he should have applied to it. Two questions, a drop-delegate-systematise diagnostic for when an idea fails, and the one-thing rule for what survives. Plus the podcast conversation that took mobile conversion up over 400%, and what 300 episodes have actually been worth.

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This Month's FREE resource

The 8/10 Filter

Your list isn't full of bad ideas. That's the problem. Every item on it passed the same test, which is "will this move the needle?", and that question says yes to everything worth writing down. The 8/10 Filter adds the question that actually decides, which is whether you can be a consistent 8 out of 10 at something in week nine, when the novelty has gone and nobody is clapping. Four steps on two printable pages, plus the Drop, Delegate or Systematise diagnostic for when an idea fails, the One Thing Selector for what survives, and three AI prompts to paste into Claude or SAM. One of them is an honesty check to run before you commit to anything publicly, which is the mistake Matt made on this podcast in May. Fifteen minutes with your ten oldest ideas and you'll cross most of them out.

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Listener Stats

Discover insights about our global eCommerce Podcast community. From platform preferences to geographic reach, here's how our audience engages with the show.

Listen on Spotify: 55%
Listen on Apple Podcast: 23%
Listen on Mobile: 85%
Listen on iOS: 63%
Listen on Linux: 0.4%
Listeners in US: 20%
Listeners in UK: 23%
Listeners in Canada: 9%
Listeners in Australia: 5%
Total Episodes: 300

Fun fact: So far we've had only one download in the Turks and Caicos Islands