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The 8/10 Filter
Your list isn't full of bad ideas. That's the problem. Every item on it passed the same test, which is "will this move the needle?", and that question says yes to everything worth writing down. The 8/10 Filter adds the question that actually decides, which is whether you can be a consistent 8 out of 10 at something in week nine, when the novelty has gone and nobody is clapping. Four steps on two printable pages, plus the Drop, Delegate or Systematise diagnostic for when an idea fails, the One Thing Selector for what survives, and three AI prompts to paste into Claude or SAM. One of them is an honesty check to run before you commit to anything publicly, which is the mistake Matt made on this podcast in May. Fifteen minutes with your ten oldest ideas and you'll cross most of them out.
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eCommerce Conversations with Andreas Filippov
Andreas Filippov's AI is already dialling customers who abandon their cart, recovering 15 to 20% of them for about 65 cents a call. Across more than 100,000 calls, Andreas explains how the abandoned cart call actually works, why most brands do not bother telling customers they are talking to AI, and where voice beats email and SMS for ecommerce marketing. He also shares what listening back to real customer calls is teaching eight-figure founders about why people really do not buy, and where this technology still has a way to go before it can take a full order on its own.