Welcome to the eCommerce Podcast

AI is moving from a tool that suggests to a system that executes, and most ecommerce founders are not sure how to think about that shift. Cyril Golub, founder of Jinnify and a builder of ecommerce software since 2003, joins Matt Edmundson to work out what actually works. They cover the move from ecommerce to "AI commerce", why the harness around a model matters more than the model itself, how to match the model to the job rather than paying frontier prices for simple work, who really owns your data on a marketplace, and using AI to monitor competitors at scale. Cyril's closing line lands the whole episode: AI is a supervised assistant you give a clear goal, not a wizard.