Welcome to the eCommerce Podcast

Max Beech has spent years building personalisation features at Revolut and Yahoo, and he has identified the exact moment most ecommerce brands lose their best customers — the first 14 days after purchase. In this conversation, Max explains why that window of highest trust gets wasted on silence or premature discount codes, how asking one simple post-purchase question gives better segmentation data than months of behavioural tracking, and why being human beats being a brand every time. From the coffee shop test to the Ritz Carlton giraffe story, this episode is packed with practical ways to keep your customers coming back.