Guest: Farzad Rashidi
Farzad Rashidi is the lead innovator at Respona, a link-building outreach platform designed to boost businesses' organic traffic from Google. Before Respona, he led marketing at Visme, driving the platform to over 27 million users and achieving 2.5 million monthly organic visitors.
In this episode of the Ecommerce Podcast, host Matt Edmundson engages with Farzad Rashidi from Respona to explore innovative strategies for leveraging AI in search optimisation. The discussion centres on how businesses can effectively utilise AI tools like ChatGPT to enhance product visibility and recommendations. Farzad shares insights into the evolving landscape of AI-driven search, emphasising the importance of frequency and credibility in online mentions. He introduces practical strategies, such as the Listicle and Product Review approaches, to boost organic traffic and mentions across various platforms. The conversation also highlights the significance of balancing content creation with promotion, advocating for a strategic shift towards more targeted outreach efforts. This episode is a treasure trove of actionable advice for ecommerce brands looking to adapt and thrive in the AI era.
Key Takeaways
1. Focus on Content Promotion Over Creation: Farzad emphasises the importance of dedicating more resources to promoting content rather than just creating it. He suggests an 80/20 rule, where 20% of resources should be spent on content creation and 80% on promotion. This approach ensures that the content reaches a wider audience and has a greater impact.
2. Utilise Listicle and Product Review Strategies: Farzad recommends using listicle strategies to get products featured in articles that list the best products in a category. He also suggests reaching out to websites that review similar products, even if they are not direct competitors, to get your product reviewed. This increases the frequency of mentions, which is crucial for AI-driven search engines.
3. Personalised and Incentivised Outreach: When reaching out to potential partners or websites for product placement, Farzad advises keeping emails short, personalised, and offering a clear incentive. This could be free samples, affiliate opportunities, or other benefits that make it worthwhile for the recipient to engage with your brand.
If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!