Guest: Katie Wight
Here's a summary of the great stuff that we cover on this show:
- Focus on long-form content for improved website SEO and brand growth.
- Intersect with social media, SEO, and community building; emphasise owned, earned, and paid content.
- Strategic (creative development), tactical (message placement), and community feedback.
- Prioritise steady sales, align social media with business goals, and collaborate for audience targeting.
- Construct based on target persona, value proposition, and competitive whitespace; three pillars—brand growth, sales, and loyalty.