Content marketing is more than creating and sharing valuable, relevant and consistent content that will engage your customers, generate leads and improve your SEO.
It is a strategy we have to carefully consider and implement because it has a direct link to our sales funnel.
Creating and sharing valuable and relevant content is key to your content marketing strategy because it creates engagement. The better your content can resonate with your customers, the better the engagement and in turn, the conversion.
Not all content engagement is the same.
Outbound content marketing is short, snappy and has very easily digestible content. It disrupts the reader and quickly offers them value that they probably weren’t even looking for.
Inbound content marketing, is where you can create content gold that wins consumers and keeps them coming for more.
Consistently giving consumers valuable and relevant content when they are actively seeking it and have dedicated time to read and learn is when you begin to drive traffic and generate leads for your business.
Here are four steps you can take towards creating valuable, relevant and consistent content
Sponsor for this episode
At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.
What happens in a Sprint?
Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
Who can join the eCommerce Cohort?
Anyone with a passion for eCommerce. If you're an established eCommercer already, you'll get tremendous value as it will stop you from getting siloed (something that your podcast host, Matt Edmundson, can attest to!).
If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.
Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?
Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].
Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.