Content marketing is more than creating and sharing valuable, relevant and consistent content that will engage your customers, generate leads and improve your SEO.
It is a strategy we have to carefully consider and implement because it has a direct link to our sales funnel.
Creating and sharing valuable and relevant content is key to your content marketing strategy because it creates engagement. The better your content can resonate with your customers, the better the engagement and in turn, the conversion.
Not all content engagement is the same.
Outbound content marketing is short, snappy and has very easily digestible content. It disrupts the reader and quickly offers them value that they probably weren’t even looking for.
Inbound content marketing, is where you can create content gold that wins consumers and keeps them coming for more.
Consistently giving consumers valuable and relevant content when they are actively seeking it and have dedicated time to read and learn is when you begin to drive traffic and generate leads for your business.
Here are four steps you can take towards creating valuable, relevant and consistent content