Today’s Guest Oliver Edholm
Here's a summary of the great stuff that we cover in this show:
- If you want to get started out with AI, your traffic and the number of SKUs that you have must be at a reasonable level before AI makes sense for you. Several 100 SKUs and probably a couple of 1000 people at least visiting your website. The more the data, the better the AI tends to be the rule of thumb.
- Depict can work with more sparse data sets, which have less data. Product information is incredibly useful when recommending a product like going to a physical retail store and asking the salesperson for advice. Almost all existing recommender systems ignore that. Depict can apply incredibly smart image recognition algorithms, understanding subtle patterns, which was impossible a few years ago, but is now possible. When combined with the user data, it can generate really good results.
- There are a lot of buzzwords around AI and many people exploit that fact. The way to avoid gimmicks then is to become really good at asking yourself, what problems do I need to solve and does the solution actually solve this problem? And then don't care if it uses AI or not. Simple solutions tend to work surprisingly well, a lot of times.
Links for Oliver
Links & Resources from today’s show
- Superintelligence (book by Nick Bostrom)
- Klarna
Sponsor for this episode
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Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
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Why Cohort
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Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.