Guest: Drew Morgans
Here's a summary of the great stuff that we cover on this show:
- Obtain a trademark for your product to establish legitimacy, especially if you are a new seller or brand on platforms like Amazon.
- Use Amazon's branding tools, including brand registry with a trademark, to access features like A+ pages, enhancing product listings and facilitating cross-selling.
- Create compelling, visually-oriented content tailored to Amazon's platform, as most customers prioritize images over text.
- Pay attention to packaging as a crucial advertising tool, ensuring it reflects the brand's uniqueness and contributes to a positive customer experience.
- Engage customers creatively within Amazon's guidelines, using strategies like contests or QR codes, while prioritizing excellent customer service to build trust and address concerns promptly.