Guest: Omar Zenhom
Here's a summary of the great stuff that we cover in this show:
- In the modern digital world, it’s easy to think that you need to copy someone else to be successful. The danger with that is you can end up being just another guy and not really making any difference. Running a business is hard work. So, when you are building one, find something that you really enjoy and run it in a way that works and makes sense for you.
- When it comes to content marketing, there's so much opportunity. Teaching is the new selling and there are so many ways to turn your eCommerce store into more than just a store. It's a community, it's a movement. People are just excited about what you have because you're not just showing them the product, you're showing them how it fits in in their life.
- Blogging is still one of the most powerful ways to get traffic to your website because of the power of SEO. Even though we're in the digital age with video and audio, text SEO is still the most powerful way for people to find you. People don't just go from “I don't know anything about your product” to “I want to buy it now” instantly. There is a process of education, there's a process of them envisioning themselves and their lives with your product.
Links for Omar
Links & Resources from this show
- Webinar Ninja
- The $100 MBA (Podcast)
- Coffee Break (Podcast)
- Anything You Want (book by Derek Sivers)
- David & Goliath (book by Malcolm Gladwell)
- Shopify
- Magento
- WordPress
- Proper Cloth