Guest: Jarod Spiewak
Here's a summary of the great stuff that we cover on this show:
- Establish a clear strategy by identifying the target audience and purpose of advertising to enhance campaign effectiveness.
- Track conversions comprehensively, including metrics like lifetime value and engagement, to optimise ad campaigns and gain insights into customer interactions.
- Strategically place ads to reach the ideal customer at the right time, filtering out ineffective sites and optimising budget allocation.
- Avoid the common mistake of starting with keywords and placements; focus on a solid strategy by understanding why you're advertising and who you're targeting.
- Dedicate time to understand your customer deeply, starting broadly and narrowing down as sales data accumulates, ensuring ongoing improvement and relevance in your advertising approach.