Guest: Tim Hughes
Here's a summary of the great stuff that we cover on this show:
- Traditional advertising is no longer effective; social selling has emerged in response to the shift in the buying process influenced by the internet.
- Marketers must adapt to social media, focusing on valuable content and open conversations rather than relying on traditional methods like cold calls and emails.
- Social selling is about building relationships and gaining permission, not interruption. Genuine engagement and conversations on social platforms are crucial for successful sales.
- Leverage networks for idea dissemination and referrals, recognising the value in selling to your network's network.
- Personalise social profiles by showcasing beliefs, values, passions, and hobbies to create human connections and stand out from competitors.
Links for Tim
Links & Resources from this show
Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Podcast
The Groundswell Marketing Podcast
Books