Today’s Guest Harry Drajpuch
Here's a summary of the great stuff that we cover in this show:
- The eCommerce industry has changed drastically over the years. It’s a volatile industry and as an eCommerce entrepreneur, you have to adapt to the customer’s growing expectations in terms of speed of delivery, quality of service, product customisations/personalisations, etc. The ability to adapt with the changing demands of the customer will help you differentiate yourself in the marketplace and stand out from the crowd.
- The pathway to success begins with the right people. You have to ensure that the people in your organisation and those that you hire have the right attitude. Be selective in your hiring, look for people that want to do something a little bit differently, that see it as a challenge, and are willing to put themselves in the customer’s shoes to ensure they deliver excellent service, every single time. And then create a positive atmosphere that walks the talk, that supports and appreciates them.
- As your business grows, you must think about whether or not you need to outsource your fulfillment and what it’s going to cost you. Outsourced companies are a little more efficient and when you outsource, you generally save money and you can scale very quickly. Once the back-end is taken care of, you can focus on getting your message out to people to buy.
Links for Harry
Links & Resources from today’s show
Sponsor for this episode
At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.
What happens in a Sprint?
Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
Who can join the eCommerce Cohort?
Anyone with a passion for eCommerce. If you're an established eCommercer already, you'll get tremendous value as it will stop you from getting siloed (something that your podcast host, Matt Edmundson, can attest to!).
If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.
Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?
Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].
Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.