Guest: Harry Drajpuch
Here's a summary of the great stuff that we cover in this show:
- The eCommerce industry has changed drastically over the years. It’s a volatile industry and as an eCommerce entrepreneur, you have to adapt to the customer’s growing expectations in terms of speed of delivery, quality of service, product customisations/personalisations, etc. The ability to adapt with the changing demands of the customer will help you differentiate yourself in the marketplace and stand out from the crowd.
- The pathway to success begins with the right people. You have to ensure that the people in your organisation and those that you hire have the right attitude. Be selective in your hiring, look for people that want to do something a little bit differently, that see it as a challenge, and are willing to put themselves in the customer’s shoes to ensure they deliver excellent service, every single time. And then create a positive atmosphere that walks the talk, that supports and appreciates them.
- As your business grows, you must think about whether or not you need to outsource your fulfillment and what it’s going to cost you. Outsourced companies are a little more efficient and when you outsource, you generally save money and you can scale very quickly. Once the back-end is taken care of, you can focus on getting your message out to people to buy.