Guest: Gen Furuwaka Furuwaka
Here's a summary of the great stuff that we cover on this show:
- Zero-Party Data is willingly shared by customers, providing insights like communication preferences and purchase intentions directly sourced from customers rather than passively tracked by merchants.
- Brands can collect zero-party data through surveys, quizzes, polls, and exit surveys, fostering transparency to build trust by explaining the purpose of data collection.
- Ownership, accuracy, actionability, and increased brand value are key advantages, with brands using this data to personalize marketing, improve customer experiences, and reduce ineffective campaign costs.
- Zero-party data is crucial for e-commerce brands in creating targeted segments for more engaging and relevant communication, particularly in email and SMS marketing.
- Overall, zero-party data is a valuable asset for personalized marketing, enabling brands to build stronger customer relationships, enhance experiences, and improve their bottom line.