How to Create a Killer About Page That Converts| Reese Spykerman

Today’s Guest Reese Spykerman

Here's a summary of the great stuff that we cover on this show:

The About page is vital for online businesses to clearly communicate their products or services, ensuring quick understanding by visitors and avoiding potential sales loss.
Building trust is facilitated by sharing authentic stories, especially for small businesses. Personal narratives and the journey of creating handmade products create emotional connections that enhance sales potential.
Incorporating attractive images of the team or products is essential for creating visual interest and conveying the human side of the business. Emotional connections formed through storytelling increase the likelihood of sales.
To improve discoverability, the About page should have relevant links on the homepage and other site pages. Standardized names like "About Us" enhance accessibility, and indie brands with strong values may benefit from featuring their About page prominently in the main navigation.
The About page should prioritize customer needs, problems, and desires, gradually incorporating the company's story, mission, and values. Structuring the page with a strong headline, engaging design, and a clear call to action enhances the likelihood of converting visitors into customers.

Links & Resources from today’s show

Kristi Soomer about page - https://www.kristisoomer.com/p...

“Kristi's site is one that I will return to time and time again because it is a perfect example to the clients I work with for how to knock an about page out of the park.”
Spykerman

The Kind bar about page - https://www.kindsnacks.co.uk/a...

Casper Mattress about page - https://casper.com/about/

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