Guest: Rich Brooks
Here's a summary of the great stuff that we cover in this show:
- In a competitive market, prioritize remarkability over competing solely on price to prevent a downward pricing race.
- Utilise the Remarkability Formula, consisting of Find, Focus, Fashion, and Frame, to identify and enhance unique aspects of your business.
- "Find" involves discovering and highlighting what makes your business remarkable, even if these aspects are already inherent.
- "Focus" requires narrowing your business niche to achieve more and potentially increase earnings.
- "Fashion" encourages creating something unique or aligning with values to attract attention, while "Frame" involves shifting perspective to present existing offerings differently. This strategy attracts loyal customers, helps your business stand out, and ensures continuous evolution for lasting remarkability.