How to get Traffic That Buys to Your Website | Chloe Thomas

Here's a summary of the great stuff that we cover on this show:

• The formula for eCommerce success, as outlined in the book "How to Get Traffic That Buys to Your Website," is Traffic x Average Order Value x Conversion Rate = Sales. This equation is fundamental to every eCommerce business decision.
• To increase sales, focus on improving three key components: traffic, average order value (AOV), and conversion rate. Traffic is particularly influential, impacting both AOV and conversion rate.
• Traffic optimisation is the most important skill for eCommerce growth. It involves continuously refining the sources of website traffic to attract more buying customers while minimising costs.
• Success in eCommerce requires, at the very least, an understanding of optimisation as a skill set. Those making decisions about resource allocation in the business should comprehend the necessary skills for effective optimisation.
• Simply driving a lot of traffic is insufficient; the focus should be on attracting the right traffic—customers genuinely interested in making a purchase. Achieving success in eCommerce hinges on effectively driving traffic that converts into sales.