How to Grow a Niche Clothing Brand Online

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[Music]
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welcome to the curiosity podcast a show about everything ecommerce and digital
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business the aim is simple to help you thrive online and now your host Matt
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Edmondson hello my fellow ecommerce entrepreneurs
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my name is Matt Edmondson and this show is for those of us who are curious about e-commerce and want to know how to get
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better at doing digital business coming up in today's show I get the amazing
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opportunity to speak with Sam Morgan Sam heads up the website pariah DC and we're
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gonna chat about raising the profile of his online business which specializes in
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cycling gear that's right if you ride a bike you will definitely want to check out his website he has some amazing gear
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on there let me tell you check it out at prior CC and if you're driving along and can't make a note of the web URL of
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course she will be able to head over to the website Matt Edmondson comm where I'm gonna put all the links and the
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notes from today's show you would definitely see them online and whilst you are there of course you can check
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only assume this is your first time listening to the podcast okay in which case welcome it's great we've got so
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numbers so if you are new it's a really really great privilege of mine to welcome you to the show I hope you enjoy
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it and get a lot out of it and if you are new you wouldn't have heard about the Kohler project it's work
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this challenge that I'm doing of setting up 100 new e-commerce websites and to do
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that I definitely need to partner with some entrepreneurs who have some great products to sell online so if that's you
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and if you want to know more then definitely check out my website Matt Edmondson comm this show is sponsored by
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the amazing curious digital a curious digital KD for those in the know is an
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K and not a C curious digital there are some great features which have been released including I am led to
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let me introduce to you today's guest like I said I get the chance to talk
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with Sam Morgan now Sam is so cool really really enjoyed this conversation
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about how we set up his online business pariah SEC he set it up about five years
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ago and he's going to share with you the stuff which he has learned on the way especially when it comes to clothing and
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design you know how to do stock management you know when you've got things to think about like weather
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weather seriously affecting you know whether people are gonna buy what fashion trends are what brand designs
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are and all that sort of stuff he is gonna get into that he's gonna talk to you about how we pivoted his business to
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include things like street wear and even beer so if you've ever wanted to you know throw beer into your business as
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well Sam told you about that and he has definitely done it and it's great to see
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so without further ado let me introduce you to the amazing Sam and joy of this
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conversation hey Sam thanks for joining us on the show it's great to have you on
Sam Morgan
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the podcast no problems good to be here no problems in saying that we've both
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had significant problems going under this recording but by the power of
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persistence we have made it so thanks for joining us great to have you now you
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run a website called pariah dot CC that is correct that's that's always a good
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start right so you run prior CC and that specializes in cycle gear where did the
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name pariah come from it was it was born
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out of the feeling well point made probably a vanity project in terms of
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how I sit and how I feel on some things it's using society's probably bit like a boiler I feel on a general day-to-day
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basis of una social outcasts and specifically within the cycling world where it is quite a clicky
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old-school environment and culture okay
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and so that's where the name sort of came out of that yeah they spelled PA RI
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a that's one of a few things there when you couldn't with a brand name find something you have to spell two people
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rule 101 do you find you actually find you you have to spell it to people a lot
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yes - and Nelson is the best pronunciation is it's Italian where it
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just sounds amazing I'm not even try and do it so I'm not Italian I'm hopin for the best pronunciation the Italian but
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there's a lot of there's a lot of variations and iterations out there okay and why dot CC where did that wide why
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did you choose that one just because that was the the one available for the domain or was there something else I would love to say something else like -
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fair it was available comm is a range of mountains in Utah which I was obviously
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existing since point dot I mean he has duck sauce I'm probably not gonna be able to you sir about that one dot : k
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being taken already by a clothing company in bristol board CC by the
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recognized by cycling club and all the beginning bigger name brands
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they've all got CC so it's kind of the established norm to be honest so actually made sense for your brand to
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use the dot CC you don't find you have to explain that to people and people are okay to use that and don't think it's a
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bit unusual yeah it doesn't send you snow it's never caused any problems there's been obviously always chat around buying up
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the other domain names but when you fighting against the Utah tourist board I think you're gonna strip of it there they go deeper pockets right I reckon so
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yeah so so you've been going and five
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years this Thursday you said is that right dude five years on Thursday Wow and how's that how's the first five
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years of life gone I didn't have a beard there was this great I doubt I'm not genuine genuine fact I've often there's
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a couple of kind of analogies of used in terms of he spit like holding onto black beauty writing down a bit with no stubble and then grabbing onto
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the main having never ridden a horse before that's how he tends to feel on a
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day to day basis but there's also like you're on a train and somebody else you driving and people are constantly getting on and getting off you don't
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know where you go in so much as you start out on a journey thinking you know what your plans are you tend to end up
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in somewhere completely different and that's totally true yeah yeah ya know how that feels yeah completely so what
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started out as a specifically technical cycling clothing brand has morphed into
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street wear into customisable kit and
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we've done all sorts of things now with all sorts of people that never would have been visited so when I was looking
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upset when I first set it up of a looked at kind of a lofty aspiration I'm ambition in terms of what I've done with
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delivery young start our own race team have produced my own beer develop my own clothing I probably never would have
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thought I've done that well so so how did she add how did you go from cycle gear to to beer it was just one of those
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who said it's like a kind of natural evolution me it clearly isn't so it was
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just it was just kind of like synchronicity things sort of came together as working with a craft brewer
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but mostly in this time if you think over this period at craft day all become like this Billy's become the next a coil
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really to be honest everyone loves it and there's a natural affinity between Paria as a brand and a lot of the
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problems that exist in that space and think think there's a lot of graphical elements that craft brewing industry
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obviously as there is to my product so there's a natural affinity there and a lot of the guys who who ride and buy
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into the brand tend to drink like that in those cameras establishments and those kind of products so that's how
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he's kind of come about it was just into natural fit and so this is a product that you that fits with your customer it
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fits with your brand are you pleased that you did it you moving into craft beer I was I think moving into craft
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beer probably builds me up to be a bit more than I actually are okay license my brand out to it what
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I am pleased yeah it's given the difference all the people copied it absolutely she's always a good thing eyeing and it skin was a fine difference
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and it you'll Inc into obviously you've got like a Venn diagram you've got this shared area in terms of target market
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but you link into a whole of a different piece and it opens up all the doors what we found is that once we've got with a
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few big can of white craft brewers up in the north with north brew we've got the magic Rock the by bricks in the South
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people see that I think a lot of a piece of art to some of the other Peru as a started coming on board as well when
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she's fantastic roles so how does how
How does it work
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does it work I mean you mentioned with the beer and I mean you can just see
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from your website this whole graphical element obviously there's a lot of design multiple things as the design of
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your clothing products as the design of the cycle range there's a design of you know craft beer levels is that something
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you personally do or it's not me personally operate in Australia and
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using the Mac I would never ever that you know profess to be proficient in doing that what a lot of the ideas come
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out of my head okay she's a good thing to admit even being Frankenstein is what I think I'm what the hell's going on all
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that yeah he's a lot of it has come out my head is inspired from the things that
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I picked up and heard when I've been out and about and with the guys who ride for me and in that kind of area really in
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that space so it's safe to say then for you one of the key elements I guess you
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had to address early on was how you got out of your head the image to your
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graphic designer and that whole relationship so he could then or she could then design and build you know
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that translate that into you know you play the inside of things completely I
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mean my design is actually a mate I've known since I was 10 so they came back that I was to be helped yeah because I
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can give him the losses of breach and he gets it because he's my mate he made to get you so that has actually helped
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there is noise this thing in terms of I get a brief from a client say for doing
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some team kit I then translate that to my DS who didn't translate in his heading to the designer than Cindy back to me who
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sends you back to apostolate and there's always a gap it's very rare we've gone first time we've got it right so there is that
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thing in terms he's gonna sound really try thinking about using performance he
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buddy to myself it basically it's an art form and you're translating somebody else's art saying weird thing is getting
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things out of people heads that said we've seen certain alright so far I would have said learning is just because
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I like you doesn't mean everyone else is gonna like it and evil you're on a constant knife edge of that in terms of producing a loaded
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kick and I love the teachers the potential could just tank mm-hmm that happens every season to be honest so you
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do do designs that don't work yeah tend to run in by like a different panel
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of different safety panel arts kind of making it I'll reform I'll probably send it to some brand ambassadors the design yes be futurist I've got a few trusted
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people and I'll get constructive criticism weirdly there's no formula for success like I've done this year there's a lot
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of camel knocking around in the fashion market I'm like camo myself I've done some last year I thought all right I'll
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evolve that and I'll also randomly do this journey in Jersey that just says pain all over it completely black and
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white mmm I from design won't do too many of them because he's quite out there blowing behold the pain jersey
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sells out immediately camo stuff is just taking ages to sell through so hope it just doesn't you know
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you can't apply this kind of light you know tried and tested rule really well
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that's the interesting thing isn't it with the products that you've got and the the the way that you're approaching
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business is one you have to be very creative until you have to post a fair that see whether people are going to
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like it and buy it because like you say you just don't know you can have a good guess and hopefully you get it right
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more times than you get it wrong I mean that's the the aim isn't it so when you
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how do you then manage stock so you you've got a load of camo tops you've
Managing stock
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got a load of pain tops the pain sells out pretty quick but the camo tops take
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a while how do you manage the stock side of things is there a formula these
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again I'd love to say there is but there isn't a so V is a bit heavy message improving hmm
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place a bit here in Mason terms we it's just a case of keeping an eye on
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inventory reordering the stuff that are selling well I'm on a lead time learn his technical stuff who's not librarians
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and t-shirts it's technical fabrics that need sourcing and printing some blades in and then the stuff isn't saying well
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since trying to put a bit of money behind it in terms of social push on social cause of a decent follow in there and it will slowly but surely your soul
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through but you have to be incentivize a lot more the the other kind of mitigating factories the fact that the
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cyber market so seasonal so and it is very very LinkedIn I mean clearly
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old-fashioned seasonal bought the cycling market specifically so because to be honest if you but this year in the
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UK the weather's been particularly well unsettled takes a while to kick off and
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I've spoken to the number of different wiggle or sponsor rule ear which is a magazine after poems for the brands for
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the vol have the same in the experience that I've had is that things just haven't sold or haven't sold by the previous years and life 57 down year and
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yeah so it's very affected by the weather than the cycling market he is but then you don't realize literally how
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much on the season last year because weather heatwave getting me you've got things in purely UK terms but anyway
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you've I think June and July were just astronomical for majors also care this year people that was told by because
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he's been raining it's not been raining it's been mega hot it's been cold it didn't kick off too late we had a fully
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winter there's all these factors and you overlay kind of fashion trends and you overlay designs and you're overlay a
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brand and yoga low-profile you've got all these different strands that you need to try and pull together and deal with yeah sounds like you're juggling
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lots of different ideas all at the same time yeah yeah and doing that and this
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is some of the chat I've had a chat with our mentor I work with Anne we've other tribe kind of slightly now those peaks
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in terms of how you structure the business so if you're moving more towards doing the team kit stuff which
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allows you to have a constant you know angel turnover without having to rely on the seasonal
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trends and driving people here your brand so just to be clear a team kit is
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or the could the custom kit is where you make a bespoke kit for a cycling team so
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they come to you and say listen we've got however many people 20 people in that club we want our own kit can you do it yes or no kind of thing yeah is that
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it's businesses people I mean there's a lot of CSR around it these days it's more and more and rather than going on a
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golf day you'll go on a day where there's like 20 them going out on banks there's Barabbas like it's just you know
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the crack there guys that's a similar relationship so we'll produce jerseys for them and their level of you know it
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can never range in give us 20 years up to 300mm sell them and we'll sell on our website as well so again you've got
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quite a difference for some competitive set and it gives you the I don't wanna call a cash cow something a bit cynical
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what he gives you that constant so no they're alien neutral yeah I mean I call
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it the I call it the show hammer effect named after a guy I knew in Germany when
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I used to import saunas it's a long story which I won't bore you with and it used to be I had this company whereby
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you would install a sauna or a health spa for a company and it would be a big project and it'll be boomed gentleman
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cash flow would be great and then it would be burst because you've not got the next project and you kind of you
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you're very much going up and down and up and down and show hammer or talk to me about how do you build a business
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where actually the first part of your income is quite flat and predictable so
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when you have the the up and downs it's on top of this predictable income which gives you the stability you need so your
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company is not all amazing or all terrible it's kind of like my company's okay or my company's brilliant and it's
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it's the yeah we call it the show hammer of fate so have you I mean is the is the idea
Building a consistent income
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behind doing team kits and craft beer and the clothing all part of that I'm
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trying to build a consistent regular pattern of income what do you say that
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lesson that you you picked up on and in terms of the song has obviously taken me before I realized that earlier this year
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they've taken out for an hour years to get to the boat I think the Weibull switched on it's a switch the mouse has gone through
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camera experience and a painful season which one of those classic things where did you pivot slightly because you've
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gone through the the negative piece on the the kind of downside of it you've learned so yeah he's taking the
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different building blocks I mean I would have to put the craft beer face probably in the marketing Fitbit of it in terms
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of the content in terms of the imagery in terms of that profile constantly having links into that that's a place
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that really the in terms of developing the casual off the bank clothing that just gives other people entry point into
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the brand so you don't go up to your Li cycling base market you've got something slightly different and having chats or
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some other brands I've tried to a ski bum without this actually call it the band's effect she's pretty much balanced
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I was in skate wear hmm you know if you I mean I was talking to somebody the other day about this hassle
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to go into golf from these done 75 and he wears bands and while he's all they've got a miniature cannolis on his skate that could be why he bought back
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because he's either seen them in a shop well he seemed somebody wearing one of his mates have told you should get there
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yeah or he's got like access points around another 75 year old were not good example if you look who's wearing brown
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without a very in town I would have probably thought about I would have put in single digits the percentage of
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people actually ride a skateboard well probably put in at least double at least of obviously but at least you know
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twenty thirty five percent of people would buy into the lifestyle approach of it sure enough that was my ultimate that
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was a ski brother and also the conversation we had which was lay you create a brand that people aspire to but
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they don't necessary have to link into that sport yes oh so is that is that you
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know it's always hard to think sort of 10 years in front of yourself when you're an online business but is that
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the dream is that the place that you want to get to that actually becomes a sort of lifestyle brand he's the Great
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White Buffalo that's kind of where I see it going yeah that's definitely what I would see I would love it to be that
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you've got a look at I suppose you look at brass tacks on the conversation we have internal oh you struck to the
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business and you okay you want to scale something is that scalable at this stage or is the bit with the team kit scalable
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allowing you to customize things and you know the kind of heartsease go with a
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lifestyle approach the head stays go with it scalable bit and going back to your point you know maybe the scale a
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little bit allows you to deliver the lifestyle bit further down the line no yeah it's one of those isn't now no I
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mean they're doing something like a lifestyle brand requires gonna require a lot of investment it's you know even
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just in stock aloneness it's um it's a
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really interesting unless you go down that road of all remember the name of the brand's the kids love it the one
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where they say oh we've got a thousand t-shirts you know and that said one says a thousand t-shirts it's all gone and so
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people kind of have programs now on their computer soon as a new product or new at you supreme I think you know I
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can't remember what I don't I don't is this supreme I genuinely can't remember
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the name of the brain but they do super well because they're very limited in terms of this is a stock this is what we
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have once it's gone it's gone and and I've seen a few brands doing that actually there's a brand called hustle
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hey chesty Oh hustle made and by Craig Ricci which is he's a bit of his own a CrossFit guy and
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he does the same thing so he'll do a release of products and once they're gone they're gone he's Jeremy knee he
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functions on that release side of things and he always seems to do well with it and so I think it's a really interesting
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business model very very fascinating so if you were to if you just to sort of
Imposter syndrome
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sit and think about your your business right now are you kind of are you pleased with where it's at are you are
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you are you concerned are you happy I mean what's the kind of overriding motion um it's one of those things you
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always want but that's what you've not got so you're always thinking I'm a victim of this I'm always looking
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forward and then I reflect on all the things I've just said to you and I think where I was in 2014-2015 I've actually
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created you I set out to create we're now on the next thing so but that's quite entrepreneurial though right
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that's not a bad thing and I wouldn't say it's a bad thing I said it's a bad things your head because you can I will
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go out haven't I will go to dit was a bit of an impostor syndrome as well without you always think well actually I've not quite delivered yet I'm not doing this
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at 2009 you speech people are my god you're killing it yeah well why don't they feel like ah I know on behind the scenes I know I
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operate and I'm not killing it so and it's been talked you know it's been a
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tough year this year I have to admit it's been quite reassuring speaking like I said to read by some massive online
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retailers yeah terms of you know with all the hundred million pound wreaths yeah Oh max leave isn't it some massive
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company maybe 400 million anything you speak to them and they're seeing the same trend that you're feeling yeah do
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you know it's not just you brass tacks though a lot of them pay the mortgage you know so you've got to kind of work around that yeah and he's just
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being a vase he's holding your nerve really yeah because I think it's been AI read a crack in april/may was okay Jews
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not being brilliant July so far okay web sales have come in
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custom kits things have slowing down but there's a long pipeline in terms of when somebody comes into your custom kit sale
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you can be talking three six to nine months before they assault it so it's
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all about the kind of lead generation piece around and that's something I'm working on at the moment so had I mean
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you know you've got your e-commerce side of things and and people sort of find
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you had it had it well how do people find you online what's your main source of traffic difficult to save you look at
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the metrics it says organic the thing is organic can be driven out of a little hole hose the different things yeah but
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see predominantly down to socialism excuse me as a profile piece simply
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because we have a large amount of Instagram followers we'll have a lot more but I may realize a decent following on there and we get a lot of
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content seven back and a lot of people pick up on us and it's amazing where people have seen you that one's read you
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also also surprised about people who have seen you out cycling and all not just meeting wanna seem to flower in my
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kit and then they picked up on it and they've come that way hmm and and once
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these we do get a decent level of which I'm really can't put the percentage but we do have a decent level of returning
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customers have some really loyal ones as well well I would said yeah social the probably one that
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the traffic to the website and predominantly Instagram from social yeah I mean we don't do anything really wits
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with own opinion about a lot I don't lead anything with Twitter Facebook is these more about this kind of community
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piece that were slowly building back up again but then using up as initially we were using Facebook to kind of generate
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traffic for the website in terms of advertising they're using their metrics and we've since which time to doing lead
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generation 14 kit that sauce had been fairly successful so far so for your did
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I'm assuming you approach the two things very differently in terms of lead generation so you you have a lead
25:26
generation for Team kit but then you have lead generation just for your general cycling clothing website so have
Instagram and Facebook
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I have I understood this right that this sort of the cycling Clayton sighs think Instagram is pretty good and Facebook
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you've now switched to focus more on the custom kit team kit side of things yeah simply because of the people you
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can target through it and the kind of know that the metrics that you can see into it you can really so we discussed
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to craft beer we looked at we didn't something this slide if and that's good please but we look to people a lot of interesting craft beer and interest in
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cycling and then targeting with a really really strong set of images from the kid
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that we've done mmm okay really decent click yeah I thinking we spend a hundred quid and we ended up with a hundred
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email addresses let's take it yeah now clearly it's kind of it's a bit
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vanity embolden of the hundred email addresses you've got convert that mmm-hmm we've got four or maybe five
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through already so he's paid for itself hmm well there's nine ninety-five there that we can still
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go out yeah so it's been about testing that and working out what works for us so what is your your strategy then so
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someone comes in they give you their email address through Facebook you know for the the the the team kid that's
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there you know that's their in what what's your sort of strategy wouldn't
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you get that email address do you have a sequence you send out do you yeah I mean what we're trying to do is
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personal so don't feel like getting spun by some random boss so yeah and we've
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just automated it by a male team so they get an email straight back so unfortunately Facebook you don't always
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find out that you've got leads they have to go in specifically to check and then
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we send them further information ask a bit more about what they're after and once it's not the response they can
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obviously have the more personal touch and it's actually from me nine times out of ten yeah we're trying where we can
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see we can get phone numbers because phone numbers apparently give them it's a richer lead so it's more convertible
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and you've got somebody because a higher intentions to purchase yeah but that's again just down to the testing so
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there's a funnel I don't think the funnel is fully fully in tweeds yeah and fully you know it's not slate it needs
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to follow through on to the website and you needs to be this kind of sequence of information that builds two effects where a sale yeah I mean one of the one
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of the things that has worked very well with those kind of fun is because I mean I see these funnels all the time in that I mean we use them for example on my own
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e-commerce websites you know you've got somebody who's coming and who's made an inquiry that doesn't necessarily want to
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buy straight off the website there's something quite unique about what they want and I think you could even like in
Email sequences
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the web business you know the web agency people can't actually say we'll kind of have a quote well you know as a whole
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lot of information isn't there you want off people beforehand and but what you what what we know is there's always like
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a sequence of standard questions which they ask always like three or four key
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questions like you know how does this actually work what kind of designs can I have can I see some examples of what
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you've already done - I mean there's all these sort of kind of things and actually email sequences like that I
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think a super helpful we found them to work very very well where you say your
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first email is like hey listen thanks again in touches brilliant will contact
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you directly in the meantime his you know a quick case study on Fred cycling
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club and here's what we did for them here's how it works yeah I mean and they can click
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through that to the website that can watch a quick video which explains the process and how it works so by the time
29:18
you've called them they've already got that they always they all they automatically feel a lot better about themselves you mean because they know a
29:25
bit of information they feel like they've found something out and at that I don't know if you've had any
29:31
experience sort of doing that type of automated response where it's kind of
Automated response
29:37
like thanks for being in touch check this out whatever this is a video or something on the website and then
29:44
monitor how many people click through to that probably know kind of Dunlop relatively they organically to be
29:50
intuitively so that's kind of where he's gone you know gone initial email out saying thanks for contacting was you
29:57
know can you guys know a bit more about what you're after and then if there's no response or there is response and then
30:02
it's a link through to either a lookbook or shifting this custom kit page more so
30:09
it looks like the landing page that they originally went to with a lot more information on it and then it's going
30:14
about following up with some pricing hmm and it's that kind of structure and that's what we've got to got the kind of
30:20
why by trial and error yeah and it's still we still trial and error and there's still people who the amount of
30:26
people who've gone I don't know who you are I don't remember doing this she's a bit weird because before the formation in ask him to contact them what it was a
30:33
quiet I would have said at least twenty thirty percent of people said realities yeah wow I wonder if that's a sign then
Not a grocery site
30:39
something's wrong because like you say it's not it's not like I'm I don't know
30:46
I'm not going to like a grocery site and just ordering chicken it's not like Simek out doing a regular but you've got I think this is expected actually I
30:53
think it was the face so we started looking at using a London paper on bounce I don't usually bounce where I'm
30:58
not even aware of it but we looked at using that and that the Facebook thing
31:04
auto populates some things some people just thought of the press auto-populate away we go and get about it I think not
31:10
really done anything on the bounce is a bit more there's a bit more user interaction I think so yeah there was a
31:17
bit of a learning they're not from transyl denying out due to fair when they come back and say I wasn't sure why
31:23
I contacted you there's at least give you a dialogue rather than no response oh yeah in a response one way or other yeah and
31:29
you know yeah okay wouldn't let us leave these guys alone right and so it makes you email this much more on target
Messenger sequences
31:36
have you tried doing sequences with facebook messenger no not those that
31:44
because for lead generation again um I think it would be something that you
31:50
would want to play around with at this stage and just test and use you know
31:57
there's a whole bunch of facebook Messenger bot services that you can use and super cheap like 10 bucks a month or
32:05
something like that and you can you can do a lot of that automation and have a lot of those conversations just by
32:11
building some nicely interaction but it's them by facebook Messenger and the thing that I like about Facebook
32:16
Messenger the thing which I I found when I've done these kind of things is the open rates is much higher with facebook
32:24
Messenger than it is one of some people an email know just see what I mean even if they filled out a form on a website
32:30
and I send them a sequence there's only a percentage that still open those emails but it's much much higher on
32:37
messenger people are much more likely to open direct messages on messenger which you can do once they've connected with
32:42
you and so that would definitely be something worth looking out for you guys because I think that would be a that
32:50
would be a fascinating thing and if I go back to if I go back to Instagram and
32:58
you use that for the main site have you built it you mentioned you know you built quite a big social following how
33:04
have you done that is that something you've done is that something you've out sourced we out sourced it from we can a
33:10
pulse and pulse out with somebody who got an algorithm that works um but it's
33:15
not the kind of it's not clearly he's a botanist and the bar I think a bottle down downgrading it looked at
33:22
demographics looked at our demographics
33:28
Geographics and we really can Zone in on it in terms of competitive brands who
33:34
they're competitive brands are what would you know who the people for that target then and we can add it
33:41
if I were he seems to kind of go in phases where maxes out a bit really you need to stop using it but it last built
33:47
it well to be honest just the organic content and the content we've really built on the back of brand ambassadors
33:54
now this year we've been a little light I kind of got to kind of maximum occupancy in terms of how many brand
34:00
ambassadors we were working with it was just a lot of them and you've just give me so much kids away mm-hmm having
34:06
spoken to all the clothing brands who are a lot a lot bigger than I am they've done the same then you said that you've
34:12
just come back to life it's not them it's wholesale it's not also its retailing you mean - well I've always
34:18
been in the opinion in terms of if I can do this over press person way into the
34:23
new press album you give a decent probably micro influence so you clasp the mouse so thousand plus followers but
34:30
somebody's really on market really on brand really fits the profile of what you do in and get them in okay got
34:36
content you've got exposure to their followers and exposing others for followers so you take out the digital sphere you've got that peers as well and
34:44
then I look at the community and some of the guys have worked with they're just a nice open up so many doors down from
34:51
working with a photographer in New York at the moment that he's a friend of a guy who's written for missing staff
34:57
yeah 500 followed Instagram he's got a few thousand now what the photographer worked to Vogue he's obviously amazing
35:03
he also arrived to buy clothes the kit and they guess all these gorgeous looking people into my kit he's free
35:10
I'm paid in the year I mean gaming's but he's getting exposure and talking to people about my something around New
35:16
York with the completely different demographic than probably the guys around fixed-gear is a messenger so yeah that
35:23
kind of strategy uses like a spider's web that just builds and builds and builds so for the cost of giving
35:28
somebody a jersey rather than you know for example gonna progress this week about doing a feature in a magazine in
35:33
September and it asked me to because I want to teach it to now a thousand-pound for a page I think our page up yeah a
35:41
lot of spent enough ground on that when I can give somebody 400 quid to the kit
35:47
it free photos on this in New York yeah exactly so how do you how do you find
Finding microinfluencers
35:53
micro influence because I agree with you I mean it's a phenomenal strategy at the moment rather than targeting the big
35:58
influences unless you've got very deep pockets and the micro influences is is definitely taking off is definitely if
36:06
you find the right micro influencers it definitely is fruitful so how are you finding them some come to you that's in
36:13
the early days we didn't I was just spending all our time I was looking at competitor Brown look you know who was
36:19
riding than some came through like just network you know he'd get contacted by
36:24
you done a team kit for somebody and then they come back and say somebody
36:30
from that Corbett FC team everybody's on your website have you thought about that and you'd start chatting and I'm alone behold returning this sort of thing I've
36:37
been contacted by a couple people today in Germany message me look like they fit the brand and you starts a Weedle some
36:43
people are just I could call it all so you just basically cool my and there goes a lot of different brands and you
36:50
look at the feed uncle being something different every day and I just think he likes probability that they just people
36:56
can city through it yeah and with what I've always said is he's a bit of it I've never really given like a document
37:01
or a contract to someone but while I said he's a lot don't be a dick basically don't go out and go after
37:07
loads of other people's care and think it's gonna work for us because it just doesn't I'm giving you cash so therefore
37:15
you've come back to me and give me a bit of commitment and then that's it and I'm little faster yeah yeah I'm we've got
37:21
really really good relationships going people are very very loyal and they like it and they love it no I've just picked
37:28
up a girl in Seattle who contacted me about saying approached wants to set up
37:33
our own Cycling Club and she's now she just warmed I gave a small kit because
37:41
she fits the profile of my brand which is a bit left-field alternative she then came back and said our ride
37:47
blog would you be interested in some more blog work said well let's have a chat she ripped me a blog about the
37:52
similarities between bondage and being beaten with a paddle I'm driving
37:57
riding a sport Eve and by so a lot of gold dust
38:06
yeah it's not I have to be honest with you Sam it's not the first blog post you know theme that comes into my head would
38:13
think about you can me I mentioned how my brain works what he did not work so
38:19
the the micro influences that they either connect with you or your sort of connecting with them do you you don't
Contracting with microinfluencers
38:26
send out a contract she said but do you like insist on having a phone conversation with them before you do
38:32
anything it's honestly ah no I end up having some people I'd do some people are chat to all this is boom on email
38:39
and Trust and weirdly touching would its words and you know even even with some
38:46
of the kits that people send you two or three thousand quid hmm never spoken to you before yeah maybe sometimes the
38:53
fouth about two or three throws a lot of run off into the sunset with it but it's it is all of it he's done on trust
39:00
people don't you I've worked out now all the questions that I need to ask it's like you would with any other clothing
39:05
brands having it with an exploding Browns you know how often do you ride is not quite some people's walk around will
39:11
you take your kids don't serve to see it again yeah and that sort of thing and they just there and then some of the imagery as
39:16
well I'm not if people ask me what kind of pictures do you want and to be honest if you've got lost that question you're
39:22
probably not going to be right because even if we wouldn't know what the reason why we're talking is because the pictures you've got on your I'm binding
39:29
to you as a person and every 1000 see you as a person commit cliches right people by people so it's I don't you
39:38
don't need to ask and I don't need to ask you use go out and do you think yeah that's really interesting so you're
Building the clothing side
39:44
gonna carry on with the micro influence as a strategy for your you know your
39:51
sort of retail side of the business and have you been have you boy have you been
39:57
doing anything different say to build the clothing side of it or is it all the same thinking um in terms of the
40:06
non-technical off the bike yeah yeah yeah yeah interesting little eyes I did
40:12
it's a funny thing the clothing if you looked at it I mean obviously bikes again I've either word volunteer
40:18
Otto said all the violence is a vanity metric but the interaction with posts only off the by stuff is nowhere near as
40:24
strong as the stuff that I was technical people using the bank hmm now clearly I've got target market on my Instagram
40:30
these people who ride bikes so that he was down to bit of that however even
40:35
when I've done a writ I did a buy one get one free of my t-shirts about two weekends ago another two days is two and
40:42
a half gram went through on t-shirt which was considered a 19 pound leech yeah decent decent rate of sale yeah
40:49
enough to only advertise buyer into the ground Wow wasn't a lot of interaction for people were coming to the site it's
40:57
that's was it depends what your objective is really for example I you know I've put some off the bike stuff
41:03
for nice hundred people of light I've got me twenty five thousand followers a hundred people like these pictures the
41:09
girl with the bondage girl one of a bit other fair description she what should we ever know when I was
41:16
yeah let me jump over this last night and was like four hundred people liked already so it's just it fits
41:25
work so in terms of how I'll position it I try and keep it linked into the
41:30
lifestyle it needs a tea back into it you need it's no problem of the tea but you don't need to link back into the
41:35
into the brown that into the lifestyle but you do need to be a bit more fluid a little thing yeah so are there any other
Scalable clothing
41:46
how can I put this are there any other strings to the bow that you think oh I've done the technical gear I've got
41:53
the custom gear I've got the the clothing I've got the craft beer is there something else on your list that
41:58
you're wanting to add fairly soon or are you kind of happy with those four key items for a little long um I mentioned
42:06
the word scalable and the bit that's scalable you look at my source in now is
42:11
customizable clothing mmm thing you mentioned CrossFit mmm you've got CrossFit you've got personal trainers
42:18
you've got yoga teachers you've got any people who yoga people who do younger
42:24
using those is kind of like initial example to come to mind that is
42:29
something that these if you get your weed right on the cycling these do even other
42:34
disciplines because a lot of us all seem the same yeah to get you you want to get things
42:40
nailed but I something about I'm madly something quite interesting explore and I think that's something that can really build off the back of it because you
42:47
take in and this that's kind of classic when you look at things of how some people with the scales the fast we've taken a kind of trial and tested like
42:57
formula and they exploited it really no yeah no great
Brand photography
43:02
so the I guess I what are the questions I have I mean looking at your website and you've mentioned it already is your
43:09
imagery you know you're you're heavily relying on Instagram which means you're heavily relying on images and you've got
43:16
a lot of user-generated content or UGC as the the trend is to call it now and
43:22
but obviously you're putting your own stuff out there how do you do your own brand photography do you have a
43:29
photographer is it something you do you have how did that all come about I wish
43:35
I could do it I'd probably say before watching but again interested what you've sent well tell it to fine is I've
43:40
got I've got a photographer I've used well three and a half years they were
43:47
met through cycling he wasn't actually doing cycle time he was doing a cafe and I was trying to explain the starting of
43:53
the day and they just completed and were busted he's like got to clean written and surveillance it and I just don't know how that does sound like the
43:59
complete obviously contradiction in terms but he just fits with what we do yeah he's got a good eye and he's a
44:06
sound guy so I've always used him for stuff my website however as I discussed
44:12
this guy in New York I've got another guy right for me who pretty much all he does he's rode a bank effort all the
44:18
time he's also a photographer when he's not some two wheels and I've I want something doing quick I send him he
44:25
keeps it I send him kick gonna be t-shirts jerseys big shot whatever he takes pictures of it and I get twenty or
44:32
thirty meters back really quickly about him or his made in it mmm-hmm they fit the brand I'm not
44:38
worried about to blast me at month paying for it in copying kit she then wears out and continues to produce
44:43
content from yeah and if they keep something given really it is it's been like a virtuous circle
44:49
and then I get contacted fairly regularly by photographers a lot more so
44:55
probably the last 12 months and I think with the one from profile of realms increased circle jump what a guy
45:00
contacts me working on the weekend with the race team it said look I've been photographing weddings I'm doing brand
45:06
where it was some random not not interested in what I've always ridden the bike and I like it could I leave some word with you just a boom my
45:12
portfolio so I said I've looked his website and thought he actually bring something different what we've got in
45:18
terms of style hmm I said yes oh we met all but a really sound guy good chap
45:24
need from me about 8090 images of the team on the weekend and we're gonna do it me up and do some stuff on the banks
45:30
in a couple weeks and my games and then I mix a bit of paid forward thing yeah so I don't do it
45:38
attend to you sometimes the user-generated store is very very good quality and you light of god I'll give
45:44
you one more example a guy contacted me from Germany and said it's I know you
45:50
took a picture of all the guys a new ray traced for me when they were in Holland I need you the picture was really weird
45:56
and left-field it was really weirdly lit mmm it's amazing I contacted it was like can I use it he
46:01
said of interest of anything else so what you don't have the budget to be paying yeah nice way of saying I've got
46:07
one job besides I wanna spend more cash yeah just show me some gear might see what can do and he's just to me so I
46:12
send him a lot again got these amazingly lit images sent him and he's just taken another walk now brings friends
46:18
girlfriend so it's almost like professional user-generated content basically yeah I
Highclass imagery
46:24
mean it sounds like a great formula for you Jesus because you know a lot of brands that are certainly starting out
46:29
clothing brands but high-class imagery is important you know the way you've
46:36
gone about it I think because your photos represent your brand whirling that come in from your users as well it
46:42
keeps them fresh you're not going down one scene the whole time you've got whatever afters and photographers
46:47
producing stuff in different ways and feelings thanks buddy I mean you can't buy that kind of stuff it's like coal
46:53
dust you name it there's a lot of mean that in terms of
46:59
the relationship of developed with people and I go st. the gang uh some they're saying rival slightly couple jerseys out you know so I'm sorting
47:05
jerseys out and I've got some do you could work with try speaking to this guy and how long just go thanks Cheers you
47:12
don't hear from the gunfight Erie males who tended to build relationships with different people we've done that we do
47:18
like a manual sporty and she's part of a beer and a gang took the pictures last year he actually got a job with another
47:23
photographer who I introduced him to on that ride and then this years and I've spoken we've been riding them in the
47:30
interim and then I said can you do it again forward yeah sure least six hundred and fifty quid a day hmm and I
47:35
paid him in the case of beers and t-shirts and the Jersey which is a lot
47:41
less than six hundred and fifty quid yeah damn straight undies wearing the t-shirts and yeah yeah well he probably
47:47
values it more than the six hundred and fifty quid in a bizarre kind of sin chain it's their latex then yeah and he
47:52
loves it mmm so it's work well for as that yeah yeah and it's definitely
47:58
something you should keep doing because Jesus you know a lot of people and really crave what you've got with that
48:05
and if I can just maybe switch topics slightly and talk about your website you use Shopify as the platform for your
Shopify
48:13
website right yeah that's a very reason thing well they reason April we James
48:18
and and so that's what three or four months ago the time I record in see why
48:23
why what were you want and why did you move mmm we were on WordPress
48:29
WooCommerce we moved to get a kind of slicker site slicker more intuitive side
48:37
it's a bit clunky in the back end we WordPress I'm some of the reporting
48:44
didn't really work for us in terms of what we're looking for flip side this is
48:49
actually kind of in hindsight I didn't realize how much Shopify would long that pound with flesh every time you do
48:54
anything and clearly being owned by Amoz and they're gonna know the onion so
49:00
they're gonna gonna work and there's a lot more some of the packages we were looking at using diamond interface with
49:07
them moved on us you just can't get into work and there's no kind of API link or
49:12
anything and we do Rashad Shopify for example I'm working I will be the retailer's based on Australian America they didn't have
49:19
enough in API right linked into your inventory so we'll constantly do more
49:25
selling things that we didn't have go into their websites with Baylor so their inventory now it just actually leans
49:32
back into our website I'm not filming house or even touch it so some guys on their website you go through my website
49:38
into a fulfillment house and gets what I open and finds an email out because they're so lovely so so it's not kind of
49:45
sleekness he's gray it's just I think he's lost a bit of its edge and the babies raw appeal but I would build a
49:53
lot of stuff that works for us and you know my one developer could construct
49:58
things and build stuff the code that you can't do one shop with bikes it's just a lockdown yeah so are you
Moving to Shopify
50:04
overall you please do move to Shopify I think from a headache perspective yes I
50:12
would commerce or something to go down you'd have a 404 probably every 6-8
50:18
weeks if something would have happened or something's not working or they put an update through that he didn't know about yeah don't see a lot with Shopify
50:24
not picked up its slate like I said the reporting is really good the analytics
50:29
in the backend looking you know what you lost through London carts what we lost
50:35
through there was been you kind of key in front of the people with it not bought it for that kind of thing yeah
50:43
so and then it was gonna come in goes away I got a lot of people within the
50:49
first couple of weeks it's messy you miss only silence really good you know it's a great it doesn't look great your
50:55
site it's the only thing I think he takes away offers an irreverent to the brown that I think it's a bit too sweet
51:01
to be irreverent sometimes yeah I think working out how you fit that irreverence back into the brown without actually
51:07
have I don't know I often say this one you know you do I need to write a lot you know you're going on the einer ever
51:14
it just bit 11 people in the office and crazy me think you know used to bitter than off so I think that's basically how
51:19
you need to work out how you can Unicode that yeah but I think also though I'd get what you're saying there is an L
How to do the equivalent of a tattoo
51:25
of it InDesign right so I look at a lot of your images and the guys in images they've all got I can't see one image on
51:31
your website where no one's got a tattoo right and it's that how do I do the equivalent of the tear there you go you
51:37
see how do I do the equivalent of the tattoo on the website rather than there just looking like clear perfect skin
51:44
does that make sense it's um it's interesting you hit on that because some people have said I don't have to do
51:49
something where you're gay I'd rather be it's wasn't way your game I'm like I don't know it says more about all of them probably more about them to be fair
51:56
yeah probably more about them and you kind of go well now you probably can't and just tell them they can't which will make
52:02
them money even more when you get a tattoo come back and more you know you got indelibly yourself but now I get
Design and Shopify
52:13
what you're saying in terms of how do i how do you communicate that in design and Shopify did you use a template or
52:18
did you design it from scratch I don't know what it water hammer it was but we
52:24
did you purchase it someone as well and again you did pay dividend but again the
52:30
only thing if you find it a bit restrictive prohibitive quick example but predominant in the cycling world
52:36
you've got the Jersey your jersey matching bib shores you do a bundle veil and next I spy both there's no facility
52:43
to do that in Shopify we've built it in WooCommerce hmm there will be an add-on
52:48
or an app somewhere that allows you to do something similar but you've gotta
52:53
find it you know you know you better subscribe to it you've got to test it and you go to keep subscribing to it
52:58
yeah you don't just pay off free one-off you pay like you said before that's all these things like sense when he dollars a month great when you've got ten of them go in
53:05
every month yeah amok web developer said to me said once your website he said once we've grow the traffic to the
53:11
website you're also gonna grow your outlays and your overheads back to Shopify because that's how it works yeah
Why Shopify
53:17
no it is totally and I I mean I think you know my my personal opinion Shopify
53:22
is it's a great place to sort of start from Jeremy and if someone says to me I want to start a website what's a good
53:28
platform I go well you definitely have to check out Shopify you know in some respects is it's pretty cheap for what
53:34
it is I mean it's unbelievable or you get for the money so it is pretty cheap but it's pretty restrictive and so I find you
53:41
know when websites here anywhere from around 100 to 250 K angulas turnover on
53:47
sales they're probably started to grumble a lot more about Shopify than they were
53:53
when they started out and it's at that point I think to most companies find
54:01
they've not always the case but again depend on what you're selling what you're trying to do you you then have to
54:07
start looking at other platforms to scale it up to say that you know the half million or million turnover or
54:12
whatever the you know the bigger numbers are in your industry and but as a as a
54:18
platform and a way to start geez and I can see why you'd move from we commerce
Shopify vs WooCommerce
54:23
to Shopify I think I I get that and I thought it was quite a brave move when
54:29
you told me that you'd done it actually to go from where commerce to Shopify again I normally hear it the other way
54:35
around people go from Shopify to WooCommerce yeah I've heard that as well it may be a bit naive just then but it
54:43
has like I said he's taken a lot of the bowling yeah eight day to day life and
54:48
admin on there yeah well you do pay for it after the thing and you know long
54:54
term I don't know to see where it where it goes and how I would develop things but well I mean this in the kindest in
55:00
the right kind of way I hope I hope actually long term you know on Shopify because actually means your business is growing and you you've gone past what it
55:07
can give you yeah not that way and so if I can I'm just a conscious of how much
What would you say to yourself
55:14
time of yours I'm taking so and if you could go back five years and sort of
55:19
have a little word with yourself and give yourself you know a few tips on on things what would you say to yourself do
55:25
you think and I didn't embrace social media as quickly as I should at all okay community took me probably 12 months the
55:32
work that out I also would have taken feedback I think you need to say this
55:38
but I didn't have the community same feedback form so what I did was early doors I might build lots community build quite quickly absolutely through the
55:45
brand ambassadors I took feedback on the kit from them so aside amending and tweaking the kit that I did
55:52
hmm um designs to stir lace then bust I was kind of I wouldn't like that when I
55:58
first started out with designs um I should have got a bit more like that and
56:04
then I was very few if you're listening to the podcast row and watch Nick what you actually said was you went wide rather than saying yeah so basically I
56:17
went I went very very wide in terms of design aesthetic so I decided to take everything from my youth from rave
56:23
culture street wear to hip hop to fashion and pretty vomited it all over a
56:31
lot of designs and whilst I like them it's not necessarily everyone else would
56:36
and also key is that whilst you've got a great set of designs and nobody knows about them you ain't gonna sell anything
56:42
so it's that profile piece thing for would have worked harder on math earlier and real is that a lot earlier I think
56:52
cash is king and this is a bit of a bit of a cliche but the cash flow piece
56:58
especially in the last 12 months or said in terms of how the seasons of work has become so prevalent and just letting
57:04
cash lights that through year hands and trying stuff sometimes but this only come I think this just comes with experience to be honest is where you
57:10
need to be spending your money and I need your return on investment and probably a bit naive ah ah yeah and this
57:18
using proper school by Wambach for God's sake get zero or sage or maybe zero or QuickBooks I didn't do that tool to now
57:26
yes yours in oh wow I like doing it on spreadsheet and bubbly and I'd also off
57:33
the back of that get a bookkeeper who understands that on the sums in this straight here no police maven the
57:38
industry must on the model yeah and understands how to do it right for you yeah if you maybe I'm an
57:45
accountant we can make massive differences that yeah things that I think I have done right I would have
57:52
said ease when anyone gave me an opportunity I went for it okay literally
57:58
me like this conversation now ya know I never say no I mean always say yes
58:03
double then - but I'm saying that I don't sometimes say no but I need upon a week before I
58:12
was gay married I was on a verging flight presenting to Richard Branson
58:17
about pariah and to the head of Rafah and so the woman who family came to
58:22
research or simply because I just kept saying yes the things oh well so that was a bit of a pain in the arse and it's
58:30
probably far too soon for the business I didn't really get I got things out of it I got some amazing experience I got all
58:35
that exposure to uh I could if I did that now gotta be killing it well yeah you live in lone Donnie yeah wait it's
58:43
saying yes to opportunities is always good right but then I am work where they
58:48
where they go in and what they're doing so what would you say at the moment then
What is your biggest challenge
58:54
is your biggest challenge and I've mentioned profile and probe into serving
59:01
stem profile I'm cutting through noise but listen will sort of thing really there to get exposure for the brown the
59:08
key things and then I mean this is for any business but just having the cash to
59:13
you you've somebody somebody can constantly give you a stream a credit stream you can you can nail it because you can do
59:20
stuff that you need to be doing then you wouldn't be constantly looking at return on investment you wouldn't have that
59:26
sharpness around you well yeah gain that profile like I could have seen about in terms of you know it's not it's the
59:32
interaction with the brand a lot is based along digital and so it'll but it's how you play that and how you get
59:38
the awareness of the brand out there and your target market and outside of your target market to a certain extent in
59:45
terms of breaking into people who would actually be interested in the run what you wouldn't necessarily think the being say the sport or discipline yeah yeah
59:52
now a fascinating do you think and I mean I've kind of picked it from the
59:58
conversation you obviously do a lot of cycling yourself right can only see the
1:00:04
top what one of the things I find
1:00:09
fascinating with with people that do e-commerce is the amount of people that do an e-commerce site in an industry
1:00:16
that they have zero interest in or zero passion I can see there's benefits to
1:00:23
that and I can see there's cons to that you've obviously done something well let me put the question to you this way did
1:00:29
this business come out of your interest in cycling or have you got interested in cycling because this is your business
1:00:36
and it came it's almost like a bit of a cliche story but it came out the fact I
1:00:42
couldn't find any cycling kit at the time hmm being like that for couple years and I was buying really really
1:00:48
random stuff what I found was if anything I really liked or feed my style now that's probably bit naive you so
1:00:56
much better because there were bombs out there doing it it's just that and he goes back to the question you asked me before I was gonna have the profile so I
1:01:01
didn't I couldn't find them yeah but I want to create something that I had where I wanted something that I do I so
1:01:08
I created it as it were and that came that didn't come out I won't accept I
1:01:15
mean some of the guys I work with my god of a passionate about cycling he makes me just the lights and do doubles now and again and and I do probably a lot
1:01:23
more than most people um but yeah he came out with that I mean interestingly
1:01:29
I thought well you're gonna go with the question was you know an e-commerce site and going into an industry they've got
1:01:36
absolutely zero knowledge in and that I wasn't that guy I had no idea what I was doing and they felt had no idea about
1:01:43
ecommerce to be frank mmm and then when I saw him say waxing lyrical to yourself five years down the line I'm thinking
1:01:49
Jesus Christ what have I learned and I used to be I used to run sales teams
1:01:54
with people like Nestle and now I'm talking about you know regeneration by a Facebook where's that coming from
1:02:02
so I I would say if you haven't it depends what kind of person you are
1:02:08
I spend a long time selling things and marketing things product that I didn't
1:02:16
have any interest then mail I used to sell on you so on tampons because
1:02:21
if you can do that yeah yeah you should really be ourselves something you're
1:02:26
interested in yeah I think I kind of maxed out I reach saturation point of selling stuff but I really didn't care
1:02:32
about I won't name the brand by sign a meeting this is the pivotal point and when people ask me when did you decide
1:02:38
you were gonna go and set an e-commerce site mm-hm I signed a meeting about a chocolate bar
1:02:43
and it was a fifth or sixth iteration of exactly the same chocolate bar but with a slightly different flavor in um people
1:02:50
were practically firming up or the back about it giving it but eyes one of the best things I've ever seen I thought you seriously telling me that's the best
1:02:56
thing you've ever said I obviously know yeah so and I do care
1:03:04
about it and again sorry about all the tangents but I was out with I was out with a friend with the cycling team and
1:03:09
the photographer on Sunday at magic Rock brewing over in Huddersfield it and we're doing some work with him having a
1:03:15
few beers and sure though you work from something I'm not really a mom I wouldn't move the live Dom chain to
1:03:20
about this cycle and what they did last night that's work well is it yeah it
1:03:26
sounds like fun exactly it was so that's that's kind of and then you think like
1:03:32
so it's a song that I've been a in of the brown oh I've been having to do a Sunday where I went to all sort of
1:03:37
people but I wasn't really bothered in a sec to people I didn't really care about then yeah I might be with a different
1:03:43
kettle of fish yeah no I appreciate that listen Sam thanks for your time it's been fascinating talking to you how can
1:03:50
people get a hold of you where do people go go to Instagram pariah CCM Instagram
1:03:56
pride OCC I'll go to praia da CC the website HTTP back slash off /to fry it
1:04:03
up CC and i am there cool man and prior is PA r IA because we
1:04:09
obviously have to spell it right I'm straight yeah listen this great been
1:04:14
talking to you thanks I'm really appreciate time but thank you my thanks again to Sam Morgan for just being
1:04:22
totally open right in sharing about the challenge to raise the brand's profile to get that exposure and the importance
1:04:29
of positive cash flow to keep the business running and smooth everything he didn't leave anything out did he I
1:04:34
mean he was super super open and I really really appreciated that about Sam make sure you check out his website
1:04:41
pariah see see he has got some great stuff on there go ahead order it check
1:04:47
out his Instagram see what he's doing on that and follow it what can you learn from what he's doing cuz he's killing it
1:04:53
on Instagram right thanks again Sam really appreciate it and if you are a fan of today's podcast if you enjoyed it
1:05:00
make sure you subscribe to the show wherever you get your podcasts it is free and the show is full of great stuff
1:05:06
about how to set up run and grow your own e-commerce business so make sure you
1:05:12
subscribe to keep up to date if you can share the links with friends it's really
1:05:17
helping us get the word out there and connect with more people which is fantastic like I said at the start of
1:05:23
the show this is a new ish podcast and this is episode 8 so it's definitely we're only eight episodes into it but
1:05:30
already we've got some great feedback so really really appreciate your comments guys keep them coming keep sharing it
1:05:36
and if you get chance I'd really appreciate you taking the time just to give us a quick review on iTunes or
1:05:42
wherever you get your podcasts five star reviews definitely definitely appreciate it but honest reviews are appreciated
1:05:48
even more okay so like I said at the start all the show notes all the links
1:05:54
including to Sam's website are going to be on my site Matt Edmondson comm you can check it all out there and connect
1:06:01
with me on social media I'm killin on Instagram at the moment livin it over there so join me on Instagram to search
1:06:08
for my Edmonson you'll find me I'm there in factors Instagram calm /my Edmondson couldn't be easier okay thanks for
1:06:15
listening my fellow ecommerce entrepreneurs and I'll be back soon with some more help and advice on how to do
1:06:21
e-commerce until next time you've been listening to the curiosity
1:06:28
podcast with Matt Edmondson subscribe and join us next time as we carry on conversations about all things ecommerce
1:06:34
and digital business [Music]
1:06:46
you