How to Improve Your Omnichannel Customer Service| Rytis Lauris

Here's a summary of the great stuff that we cover on the show:

Prioritize customer communication through preferred channels like email, SMS, and web push notifications, allowing customers to choose their preferred mode.
Despite misconceptions, email remains potent. Email automation is on the rise, proving effective in boosting conversion rates and revenue, particularly during crises.
COVID-19 revealed the importance of retaining customers. Email, especially through automation, emerges as a vital tool for retaining and engaging existing customers.
SMS, an underutilized but effective medium, provides immediate and unavoidable messages. Marketers are urged to view subscribers as engaged across multiple channels, with SMS recommended for automation.
Cost-effective web push notifications, presented as pop-ups, offer high engagement on desktop and mobile browsers. Contextual, non-intrusive pop-ups, along with incentives, help gather subscribers for omnichannel marketing, enhancing overall revenue.

2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:

How to Improve Your Omnichannel Customer Service | Rytis Lauris