Guest: Padraig Walsh
Here's a summary of the great stuff that we cover on this show:
- Human behaviour in eCommerce is shaped by consequences, physical environments, and past experiences, impacting both online and physical store setups.
- Our unconscious/emotional brain and conscious brain work together in decision-making; habits formed over time influence behaviour, particularly in learning new skills.
- Physical stores strategically place products to tap into availability bias, influencing customers subconsciously. Similarly, eCommerce should minimise steps, following the model of platforms like Amazon.
- Stick to familiar website design patterns, engage customers without overwhelming them, and lower barriers to purchase by simplifying processes, especially considering the rise in online shopping during the pandemic.
- Prioritise familiarity in design, engage customers effectively with visuals and concise information, and reduce barriers to purchase through one-click models and membership programs for a streamlined and habit-forming user experience.