Guest: Tomer Hen
Here's a summary of the great stuff that we cover in this show:
- Today, the world is becoming more and more authentic, and people are looking for authenticity. We have an interesting mix of technology and the internet. And self-expression and authenticity are the keys to unlocking this Creator Economy. The most successful creators are those who are themselves.
- There’s a huge difference between selling a product and building a brand. People choose to go after a brand because they believe in what that brand stands for and that it serves them in a unique way and makes them feel special and cared for.
- Creator Economy is about finding a community you want to serve and building a brand around them and not vice versa. It is not about making money. People are very sensitive about why you do what you do. And when you realise it's all about who you serve, and not what you sell, then that's the main advantage for your brand.