Guest: Lauren Gonzalz
Here's a summary of the great stuff that we cover on this show:
- Increased competition, logistical issues, and decreasing profit margins are prompting many sellers to leave Amazon in search of better opportunities.
- Sellers face uncertainties with changes in fees and are at the mercy of Amazon's algorithm, impacting product visibility and potentially hindering sales.
- Setting up independent websites allows sellers to regain control over their brand, connect more effectively with customers, and address the disconnect between brand and audience experienced on Amazon.
- Sellers are advised to define clear goals, audit their brand to ensure resonance with customers, understand their target audience, and bridge the gap between brand and audience through a well-defined brand story and messaging.
- Driving traffic to independent sites involves identifying industry leaders, leveraging influencers, and using content marketing to establish a human connection and provide value to potential customers.