Guest: David Perry
Here's a summary of the great stuff that we cover in this show:
- Influencers are often better at identifying which brands their followers will enjoy than the companies themselves. To get around this problem, Carro was developed to match influencer popularity with customer preference by analyzing large volumes of social media data .
- The platform, Carro was built to help influencers discover new brands and products they love through personalization. Brands are able reach out with their insights on different demographics in an authentic way that would make them feel special- which leads into one of today's top discussions: artificial intelligence (AI) versus human interaction!
- Influencer marketing is changing and now leaning towards social commerce as followers are becoming eager consumers who want access any given moment. Today many people may be able to get away with posting product selfies without being too pushy but this will eventually lead to a more diverse group of people interested in purchasing from an influencer because they get a a full view of the product by engaging with the content.