Today’s Guest Andy Hooper
Here's a summary of the great stuff that we cover in this show:
- Global E-Commerce Experts essentially started by solving the problem for overseas sellers expanding into Europe. They worked with around 2000 clients that they’ve expanded, and doing that across lots of different services, be it compliance, or logistics or account management, they came up with a pathway looking at what successful clients were doing and what the data was telling them, bridging that gap to make it easy.
- Andy has developed seven basic steps of success pathway to expand into Europe. They are, namely, market research, compliance, marketplace, 3PL, promote products, website and growth.
- Market research is all about understanding the size of the market, and that your products are relevant to be sold in those areas and product sourcing. Compliance comprises of product and business compliance aspects. Marketplace is about identifying what's the best marketplace for you to launch on. 3PL or a third-party logistics operation is required to store, fulfil, rework, or return your goods. To promote your products, you need to have a great marketing strategy that generates traffic. If you get switched off from a marketplace, you need to be able to sell your products somewhere and so it’s essential to build your own website, which would allow you not just to sell in your own country but anywhere. Finally, growth or scale is about identifying what additional marketplaces you can sell on to capitalise on everything you're doing to take it to the next level.
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Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
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Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
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Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.