Guest: Chloe Thomas
Here's a summary of the great stuff that we cover on the show:
- Develop a comprehensive plan for your Black Friday campaign, considering potential challenges and outlining adaptable strategies.
- Streamline promotions by avoiding voucher codes, opting for site-wide discounts or product bundles to enhance the customer experience.
- Increase the capacity of your customer service team, ensuring availability during Black Friday to prevent customer loss.
- Warm up your customer list before Black Friday through regular communication, building trust, and proactively addressing issues.
- Install and test the Facebook pixel early to utilize its analytics for retargeting during Black Friday and Cyber Monday.