Guest: Brian O’Donnell
Here's a summary of the great stuff that we cover on this show:
- Map Marketing differentiates itself by creating unique jigsaw puzzles, adding special meaning for customers and avoiding the race-to-the-bottom pricing trap of selling common branded products.
- Map Marketing primarily sells its own unique products directly on marketplaces, leveraging its production facilities to connect with retailers and wholesalers, thereby avoiding the challenges of competing on price and service when selling other branded items.
- The company adapted to changing business models by selling directly to Amazon instead of through intermediaries, ensuring a more direct and efficient sales channel.
- Map Marketing emphasises the value of personalisation, noting that adding a personal touch to products makes them more valuable, enabling better control over the market and reducing the risk of undercutting.
- While acknowledging the appeal of dropshipping for startups, the company advises caution, emphasising the importance of choosing trustworthy partners, maintaining quality control, and considering potential drawbacks like shipping costs and customer satisfaction in the long term.