Guest: Brad Wayland
Here's a summary of the great stuff that we cover on this show:
- Evaluate the business's financial performance over the last three years to gauge stability and attractiveness to potential buyers.
- Understand the implications of asset sale versus stock sale, and address transferability concerns when selling the entire company.
- Capitalize on the streamlined process of selling online businesses, recognizing the relative simplicity compared to traditional businesses.
- Set a market-driven asking price and adopt a strategy of "relentless honesty" to provide accurate feedback on the business's value.
- Carefully weigh personal reasons for selling, ensuring that the decision aligns with the business's stability, growth potential, and the owner's long-term goals.