Today’s Guest Marcus Cauchi
Here's a summary of the great stuff that we cover on this show:
- Marcus Cauchi emphasises the importance of building stories that are relevant and timely, entering into the conversations prospects are already having. The key problem in conversion is focusing too much on oneself, with effective selling revolving around the customer rather than the salesperson.
- To engage customers effectively, it's crucial to understand their perspectives, needs, and challenges. Avoid making assumptions and instead, tell stories through the customer's voice. Crafting narratives that make the customer the hero fosters connection.
- Before anything else, businesses should answer two questions: Can I help, and am I the right person to help? Attracting the wrong type of customer can divert attention from understanding the ideal customer.
- Marcus highlights that people believe in their own stories more than what others tell them. Storytelling is a powerful tool to guide customers through a journey, focusing on emotions rather than logic.
- Injecting value into conversations by asking questions and understanding the customer's journey creates engagement and conversion. Reviews and testimonials play a crucial role in understanding the changing narrative in customers' minds and meeting them where they are, rather than where businesses want them to be.
Links for Marcus
Links & Resources from today’s show
Growth IQ by Tiffany Bova
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey
Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer
Just Listen by Mark Goulston
Sponsor for this episode
At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.
What happens in a Sprint?
Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
Who can join the eCommerce Cohort?
Anyone with a passion for eCommerce. If you're an established eCommercer already, you'll get tremendous value as it will stop you from getting siloed (something that your podcast host, Matt Edmundson, can attest to!).
If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.
Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?
Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].
Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.