Is Amazon Right for Your Digital Business| Jon Tilley

Guest: Jon Tilley

Here's a summary of the great stuff that we cover on this show:

For beginners in eCommerce, Amazon is recommended as a starting point due to its high conversion rates, reaching up to 20%. The focused user intent on Amazon makes it conducive for successful selling.
Successful selling on Amazon involves thorough product and market research. Jon Tilley advises delving into niche research, as identifying a specific, targeted product within a niche can lead to higher profitability.
Despite popular stories about quick success, selling on Amazon requires a business mindset and dedication. There are no shortcuts, and building a solid, scalable business involves putting in time, effort, and strategic growth.
The strategy on Amazon is to move beyond general products and find less competitive niches. Identifying a targeted product for a specific audience (avatar) can lead to increased traffic and success.
Selling on Amazon should be approached with the same dedication and consideration as any other business. It's essential to invest time, effort, and strategic thinking for long-term success rather than seeking quick gains.