Guest: Matt Edmundson
Here's a summary of the great stuff that we cover on this show:
- Matt Edmundson's eCommerce journey began in the late 90s with the creation of a website for a friend. This led to the launch of Tan Mad in 2002 and later the founding of Jersey Beauty Company in 2006.
- After 15 years, Matt decided to sell Jersey Beauty Company, driven by a strategic approach rather than desperation, with the sale completed to Gorgeous Shop Retail Group.
- Factors beyond price, such as comfort with the buyer and willingness to let go of control, are crucial when selling a business. Selling to a competitor can streamline the process.
- Thorough preparation, including early documentation and a buyer's perspective during due diligence, is essential for a smoother sales process.
- Post-sale, Matt plans to continue building eCommerce businesses, focusing on ventures like Vegetology, while staying active in coaching and consulting for eCommerce growth.