Marry Your Business to a Strategy and the Money Will Follow | Mike Jones

Here's a summary of the great stuff that we cover on this show:

• Strategy involves making choices to gain a competitive advantage, whether in the military or business. Businesses should focus on a clear purpose and unique value rather than simply doubling previous results.
• Foresight, through scenario planning, is essential in the rapidly changing eCommerce landscape. It enables businesses to anticipate changes and remain agile and adaptable.
• Instead of engaging in price wars, businesses in eCommerce should seek uniqueness and value, considering collaborative partnerships to compete with industry giants like Amazon.
• A clear and concise strategy, outlined in a maximum of five pages, should answer key questions about objectives, approach, target areas, and required capabilities. It should be both adaptive and firm in response to the evolving environment.
• Strategic alignment involves synchronizing purpose, core capabilities, architecture, culture, leadership, structure, processes, and performance management systems to reduce misalignment risks and ensure organisational success.

Playing To Win by Roger Martin

Align by Jonathon Trevor