Maximising the Lifetime Value of a Customer | Valentin Radu

Here's a summary of the great stuff that we cover on this show:

• Maximising customer lifetime value is all about taking a holistic view of the customer lifecycle and understanding how to measure customer lifetime.
• There are three pillars to maximising customer lifetime value - customer acquisition, customer conversion and customer retention.
• Customer research is of utmost importance in order to build on customer data and understand the current customers and what their needs are.
• Once you know the customer, it's time to craft a message that resonates with them and incentivise them to take action.
• Retention strategies are key in order to persuade customers to keep coming back for more.
• By taking a holistic view of the customer lifecycle and implementing the right strategies, your business can maximise customer lifetime value.

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