Personalising the Customer Journey to Increase Lifetime Value| Matt Barnett

Guest: Matt Barnett

Here's a summary of the great stuff that we cover in this show:

- Prioritise exceptional customer service, incorporating personalised interactions, such as sending customised videos to create a memorable customer experience.
- Understand and optimise the lifetime value of customers by implementing strategies like building advocates and driving referrals.
- Maintain a human touch in customer interactions while leveraging automation for efficiency in processes.
- Encourage customers to become advocates who actively refer others, driving growth through word-of-mouth marketing.
- Consistency is crucial for business growth; proactively engage with customers, seeking reviews, referrals, and feedback for sustained success.