Guest: Raul Galera
Here's a summary of the great stuff that we cover on this show:
- Referral marketing strategically rewards customers for encouraging others to make purchases, both online and offline, with incentives like discounts.
- Referral programs differ from affiliate programs as they rely on customer enthusiasm and trust, making referrals more effective than affiliate links.
- Customer referral programs are powerful tools for business growth, leveraging word-of-mouth advertising, building trust, and providing valuable customer insights.
- Successful referral programs require team buy-in, well-designed rewards, and effective promotion across various channels, such as social media, email, and websites.
- Continuous optimisation, monitoring program performance using tools like Bitly and Google Analytics, and encouraging and rewarding referrers are essential for long-term success.