Welcome my fellow eCommerce Entrepreneurs! This show is for those of us Kurious About eCommerce and want to know how to get better at digital business
I've got traffic but no sales! It's the complaint I hear from a lot of digital entrepreneurs about their new eCommerce website. So in today's show, we are going to tackle this head-on and learn how to diagnose why you are getting traffic but no sales.
This complaint is most often heard from new eCommerce entrepreneurs and especially those that use Shopify. Whilst Shopify is easy to set up and also quite straightforward to use Shopify's Facebook marketing to generate traffic through ads. However, this doesn't get the sales that people are hoping for and so, at this stage, they reach out to get help. Surely if you build a website, and get enough people to it they will buy, right?
I'm going to answer this question in the context of the Jersey Framework that we talked about in #9 last week.