Getting traffic but no sales is the most common problem for new eCommerce entrepreneurs. Using the Jersey Framework—a systematic diagnostic approach covering product selection, website build, conversion experience, marketing, and post-purchase experience—you can identify exactly where your funnel is breaking down. Most often, the problem starts with wrong product selection, followed by unprofessional website design and poor conversion optimisation. The solution requires brutal honesty about your business's weaknesses and systematic fixes rather than hoping for magic tactics.
Ever built a beautiful eCommerce website, driven traffic to it, only to watch visitors leave without buying anything? If you're nodding along, you're not alone. This is the number one complaint from new eCommerce entrepreneurs, particularly those who've followed the conventional wisdom: build a Shopify site, run Facebook ads, watch the sales roll in. Except the sales don't roll in.
The problem isn't your traffic numbers. The problem is that getting visitors to your website and converting those visitors into customers are two completely different challenges. Using the Jersey Framework—a systematic approach to diagnosing and solving eCommerce problems—we can identify exactly where your conversion funnel is breaking down and fix it.
Before exploring solutions, we need to understand why this particular problem plagues so many new eCommerce businesses.
Platforms like Shopify have made it remarkably easy to set up an online store. You don't need coding experience. You don't need technical knowledge. You can have a functioning website up and running in a matter of hours. This accessibility is brilliant—until it isn't.
The ease of setup creates a false sense of completion. You've built the website. You've added products. You've followed the marketing guides and driven traffic. Why isn't it working?
Because building a website that looks functional and building a website that converts are entirely different endeavours. The former requires following templates. The latter requires understanding customer psychology, product selection, user experience, and strategic marketing—none of which come automatically with a platform subscription.
The Jersey Framework provides a systematic approach to building and diagnosing eCommerce businesses. Each letter represents a critical stage that must work properly for your business to succeed:
J - Jam-jar: Product choice—finding high-demand products with knowable sales patterns that create profit
E - Engineer: Building a website that works for your customers, you, and your business
R - Resonate: Creating the best experience that converts visitors into customers
S - Send: Marketing—finding and directing the right traffic to your website
E - Experience: What customers feel during and after purchase
Y - Yo-yo: Creating repeatable and referral business for long-term success
When you're getting traffic but no sales, the problem exists somewhere in this framework. Let's diagnose where.
Nine times out of ten, when someone complains about traffic without sales, the very first issue is product selection. They've chosen the wrong products.
Here's what typically happens: new entrepreneurs browse AliExpress, find products that look interesting, add them to their website, and hope for the best. This approach fails because it ignores the fundamental requirements of successful eCommerce products.
Your products must have genuine high demand—not just theoretical worldwide demand, but actual, measurable demand for the specific products you're selling.
Take sunglasses as an example. Yes, sunglasses have worldwide demand. But the specific sunglasses you're selling—the ones available on hundreds of other websites because everyone sources from the same suppliers—do not have high demand. You're competing with identical products on countless other sites, often in a race to the bottom on pricing.
Even if you find high-demand products, they must create actual profit for your business. Buying a product for £3 and selling it for £22 sounds profitable—until you realise nobody wants to buy it at £22 because they can find the same product elsewhere for £12.
What happens next is predictable: you drop your price to £12 to remain competitive. Then to £10. Then to £8. Suddenly, you're barely covering costs, let alone making a profit. This is the inevitable result of choosing products based on availability rather than demand and differentiation.
Successful eCommerce requires understanding how customers actually buy your products. What features matter to them? What objections must you address? What information do they need before purchasing?
If you're selling eyewear, have you studied how successful eyewear brands like Oakley or Warby Parker structure their product pages? Have you identified the specific features and reassurances customers need? Or have you simply uploaded product photos from your supplier and hoped for the best?
Trying to sell handbags, jewellery, and sunglasses on the same website dilutes your focus and confuses your audience. Whilst focusing on women's fashion accessories is better than selling everything, going even deeper—specialising in just sunglasses or just handbags—would likely perform better.
Assuming you've got the right products, the next potential failure point is your website itself.
Shopify's promise of "no coding required" is both a blessing and a curse. It's brilliant because it removes technical barriers. It's problematic because it creates the illusion that anyone can build a professional, conversion-optimised website.
The reality? Most people select themes based on personal preference rather than customer research. They choose designs they like rather than designs that convert. They implement functionality that seems clever rather than functionality that customers actually want.
Professional web designers and developers aren't expensive simply because they can code. They're expensive because they understand user psychology, conversion optimisation, and strategic design. They know which elements build trust, which layouts facilitate purchases, and which features actually matter to customers.
Common issues on new eCommerce sites include:
Each of these issues alone might not kill conversions, but combined, they create an overwhelming sense of unprofessionalism that prevents purchases.
Even with the right products and a functional website, you must create an experience that resonates with customers and builds the confidence to buy.
Imagine visiting a website to buy a product. You're interested, but before committing, you check their social media presence. You discover they have 243 Instagram followers and 18 Facebook likes.
What do you think? Be brutally honest.
Most people think: "This is too small. Too risky. What if something goes wrong? What if the product never arrives? What if I need to return it?" These concerns, whether rational or not, prevent the purchase.
Option 1: Build significant social proof before launching
Option 2: Embrace your size and turn it into a strength. Position yourself as a boutique, personal operation that provides service Amazon cannot match. Make customers feel they're supporting a real person, not a faceless corporation. Make your small size feel like an advantage, not a liability.
What you cannot do is simply display tiny social media follower counts and hope customers don't notice or care. They notice. They care.
On a typical eCommerce product page, images appear on the left, and the "Add to Cart" information appears on the right. This layout is ubiquitous because it's what customers expect.
Some entrepreneurs decide to be clever and reverse this layout—putting images on the right and purchase information on the left. The result? Customers feel something is wrong. They can't articulate exactly what, but the experience feels off, creating unnecessary friction that prevents purchases.
Similarly, having two buttons on your product page—"Add to Cart" and "Buy It Now"—when both do the same thing creates confusion rather than clarity. Which button should customers press? They don't know, so they press neither.
Those "Wheel of Fortune" pop-ups that promise discounts if visitors spin a wheel? They're destroying your credibility. You'll never see them on Nike's website. You'll never see them on successful, established eCommerce brands. There's a reason for this: they feel cheap, manipulative, and amateurish.
Want email addresses? Offer genuine value. Create something worth subscribing for. Don't trick people with gimmicks.
Products without reviews don't sell online. Full stop.
If you're just launching, you need to solve this problem creatively but ethically. Send products to friends and family. Offer early-bird discounts to initial customers in exchange for honest reviews. Use services that facilitate authentic review collection.
What you cannot do is launch products with zero reviews and expect conversions. It doesn't work.
This is where the original problem manifests: "I'm getting traffic, but no sales."
The critical question isn't whether you're getting traffic. It's whether you're getting the right traffic.
Facebook makes it remarkably easy to drive traffic to your website. You can create an ad, target a broad audience, and watch visitors arrive. But are these your customers?
Just because someone clicked your ad doesn't mean they're ready to buy. Perhaps they found the image interesting but have no genuine purchase intent. Perhaps they're window shopping with no intention of spending money today. Perhaps they're browsing from a demographic that would never actually purchase your products.
Effective eCommerce marketing requires identifying your specific niche and finding where those people spend time online. This takes experimentation, testing, and refinement—not just blasting ads to anyone who might vaguely be interested.
You need to discover:
This discovery process takes time and budget. It requires treating marketing as an investment in learning, not just a mechanism for immediate sales.
The conversion problem often extends beyond the initial purchase decision. If customers suspect they'll have a poor post-purchase experience, they won't buy in the first place.
Many customers have become wise to dropshipping arrangements. They know that "3-5 week delivery" often means "we're ordering this from China after you buy it." For many products, this delay is unacceptable.
If you cannot offer reasonable delivery times, you need to either:
Customer testimonials that speak specifically to the experience—not just the product—build confidence. Potential customers want to know:
Without this social proof, customers must take a leap of faith. Most won't.
If you're experiencing the "traffic but no sales" problem, work through this diagnostic checklist:
1. Product Selection (Jam-jar)
2. Website Build (Engineer)
3. Conversion Experience (Resonate)
4. Marketing (Send)
5. Post-Purchase (Experience)
Here's the uncomfortable truth: most people experiencing the "traffic but no sales" problem haven't got out of the gate with the right products. Everything else—website design, marketing, experience—becomes irrelevant if you're selling products customers don't want at prices they won't pay.
The solution isn't to work harder at driving traffic or to endlessly tweak your website design. The solution is to step back, honestly diagnose where your business is failing using a framework like Jersey, and fix the fundamental issues.
This requires brutal honesty. It requires admitting that perhaps you chose products because they were easy to source rather than because they were right for your customers. It requires acknowledging that your website might look fine to you but unprofessional to potential buyers. It requires accepting that cheap traffic from Facebook isn't useful if it's the wrong traffic.
One of the most valuable things you can do is put your website in front of real people and watch them attempt to buy something.
Go to a coffee shop. Offer to buy someone a coffee in exchange for five minutes of their time. Hand them your phone with your website loaded and ask them to buy a product whilst you watch and take notes.
Don't explain anything. Don't guide them. Just watch.
You'll quickly see where they struggle, what confuses them, and what makes them hesitate. You'll hear them use words like "basic" or "okay"—the death knell for eCommerce conversions. These insights are worth more than any amount of theoretical knowledge.
Solving the "traffic but no sales" problem isn't about finding a magic tactic or secret strategy. It's about systematically diagnosing where your business is failing and fixing those specific issues.
Use the Jersey Framework as your diagnostic tool. Work through each stage honestly. Identify where you're falling short. Then fix those issues before moving forward.
Getting traffic is relatively easy. Converting that traffic into sales requires getting everything right: the right products, the right website, the right experience, the right traffic, and the right post-purchase experience.
It's hard work. It requires honesty, iteration, and continuous improvement. But it's entirely achievable if you're willing to diagnose the real problems rather than just treating symptoms.
Read the complete, unedited conversation between Matt and Matt Edmundson from Aurion Company. This transcript provides the full context and details discussed in the episode.
[Music]
welcome to the curiosity podcast a show
about everything ecommerce and digital
business the aim is simple to help you
thrive online and now your host Matt
Edmondson
[Music]
Welcome
welcome my fellow ecommerce
entrepreneurs my name is Matt Edmondson
and this show is for those of us curious
about e-commerce and want to know how to
get better at doing digital business now
in today's show we are going to look at
one of the key problems those new to
ecommerce face and it's this I get
traffic to my website but I'm not
selling anything so we're gonna look how
do we solve the traffic but no sales
problem for your e-commerce website if
there is one complaint I hear time and
time again for those new into e-commerce
it is this so this is gonna be a show
dedicated to solving that problem we are
gonna get into it okay as always I will
put show notes up on the website at Matt
Edmondson comm any links will also go in
those show notes you can go and grab
those so if you're listening to this
podcast on the road you're driving or
you can't take notes for whatever reason
we've done it for you just head on over
to the website and download them and
whilst you're there check out the collab
project I still can't believe I'm
actually doing this and if you don't
know what it is I've actually set this
challenge to set up new e-commerce
websites but to do that I either need to
you know go and hire people or I can
work with partners who have got some
great products and great ideas may be a
great platform or a great tribe but
actually don't necessarily have the
skill and expertise in e-commerce and
think you know what I'd love to partner
with somebody that does well if that's
you you want to definitely check it out
check it out at my website Matt
Edmondson comm hit the collab project
link at the top of the site and you'll
see what it's all about big shout out to
Sponsor
the amazing curious digital this shows
sponsor it is an experience-based
ecommerce platform what do I mean by
experience based it's a great phrase and
it's it's because this platform has been
built on experience in e-commerce over
years like since if I'm honest with
you and I mean what ecommerce is
five years old this year did you know
that years old apparently and this
platform has been being developed since
which is a big chunk of it let me
tell you and it's based on experience in
e-commerce it's not based on theory or
ideas this thing has been tried and
tested in the real world in my own
e-commerce businesses so if you're
looking for a new platform definitely
check it out a curious digital curious
with a Kay not with a C ok let's get
into this now like I said traffic but no
sales is the key complaint you hear from
new e-commerce entrepreneurs and it's
especially true if I'm honest from those
people that set up their new website
with Shopify I have a theory as to why
this is I think it's because it's fairly
easy to set up a Shopify site you don't
need any coding experience or anything
like that you can easily set one up and
if you follow their ideas because
they're brilliant there's a whole bunch
of information on their website about
e-commerce if you follow their ideas
you'll get your site set up and they'll
talk to you a lot about Facebook
marketing and how you can use ads to
generate traffic to your website ok and
and so a lot of people do that they
build a website they go and do Facebook
or you know an ads program and they get
people to their website but the people
just aren't buying the visitors aren't
buying for whatever reason product from
their website and so they reach out
because often they are stuck and don't
know what to do next right the thinking
being I've built the pig in website I've
put some products on there I've gone and
done what you've told me to do with
Facebook marketing why is it not working
he says as he slammed the desk sorry
about that you should never do that
should you in your podcasting and why is
it not working so we want to get into
this now
I want to just before we get into this I
want to give a bit of background but it
context if you have not heard last
week's episode where I talk about the
Jersey framework the framework that I
use
to build e-commerce businesses and then
you might want to pause this particular
podcast and go and listen to that first
because we are going to look at this
problem in the context of the Jersey
framework and see how that is going to
help you turn traffic into sales okay so
you could really do with that background
information but if you haven't got time
to go back and listen to it I will give
a quick recap now because you know
that's just the kind of service we offer
but if you have got time definitely go
back and listen to it and in last week's
show I talked about this framework that
I've been developing since what and
and it's a framework that I use on my
own e-commerce businesses and it's a
framework that I actually used whenever
I go and do coaching or consulting with
clients I use this framework to diagnose
the problems right and that we use the
word Jersey because Jersey is seriously
connected with me as a as a business we
have Jersey Beauty come in and we have
the Jersey Group and Jersey spells out
for me the six stages of e-commerce that
I definitely want to look at and examine
to an awful lot of detail the first one
being jam-jar which is all about product
choice right find in high demand
products that have knowable sales
patterns that create profit for my
business that's what I'm interested in
there we have E which is all about
engineer it's all about building a
website that works for you for your
customer and for your business we have
The framework
our in Jersey je r which is resonate and
that's all about creating the best
experience for your customers on your
website which converts super super well
right we want to look at conversion
stats and how we get people engaged with
what we're doing online the SJ ers is
send which is all about marketing how
can I send them the best traffic the
best people to my website where do I
find them I want to go and find them
grab them and send them to my website in
order that they buy some products we've
got je ers e which is where I look at
experience so what kind of experience
our customers getting both on the
website but also after they've purchased
you know what does
what does the real experience feel like
for them when they get the products when
they get the parcel how do they feel how
can I improve that and then why je is ey
Jersey why is yo-yo and this is all
about creating that yo-yo effect
creating a repeatable and referral
business being the key for me for
long-term success right so that's the
framework okay now let's go through this
point by point with this problem I'm
getting traffic but no sales okay and I
see this time and time again and in fact
I am gonna pull up onto my web browser
in front of me a website that was posted
to a public forum I'm not going to put
the website name up because I think
that's unfair but I am gonna talk about
it and what I see and why I don't think
it's working and this was posted like
hours ago on a public forum so let's
start with jam-jar okayed the product
now the aim of the jam-jar section is to
curate these high demand products that
create profit through noble sales
patterns okay if you heard last week's
podcast you heard me talk about this in
depth so step number one or question
number one are you curating the right
problems okay now for me times out of
when somebody comes to me and says
I've got traffic but no sales the very
first thing we have to diagnose is what
products do they actually sell on their
website now let me tell you just going
to Aliexpress and choosing a handful of
products and putting them on your
website is not going to work I know that
there is like one person in every
that it does actually work for the
reality of this is there's people
that it doesn't right you cannot just go
and just grab any old product and throw
em on a website and think that is gonna
work okay we have to curate we have to
be thoughtful in the products that we
want we have to research and we have to
spend the time we want to know are they
high demand now here's the thing nine
times out of if I go to your website
because you're you know you say I've got
traffic but no say
you're selling products which are not in
high demand now they might have a
worldwide high demand for example I'm
looking at the website that I mentioned
and I'm just scrolling down now and they
sell sunglasses and jewelry do
sunglasses and jewelry have high demand
worldwide absolutely but let me tell you
the sunglasses that you're selling the
jewelry that you're selling are really
really hard to sell online because they
just do not have that high demand
because I've seen the same sunglasses on
websites right you're all
competing with the same products because
you're all buying them from the same
source now we talked about this last
week okay so you go what okay I'm trying
to create high demand products that
create profit right so will these
products make a profit and so then you
kind of go what let's assume let's get
do we get through the first check are
they high demand well if they are are
they actually going to make me a profit
now if you sell a product for let's just
pick some sunglasses here we've got
sunglasses for bucks on the website
let's have a look at those
I'm gonna guess they're fairly cheap
looking from the photographs so first
and foremost I don't think they're worth
bucks right and but let's say I was
willing to spend twenty two dollars on
those sunglasses you're probably buying
them for what three or four dollars from
aliexpress and they're going to ship
them out now that's that's actually
profitable if you're buying a product
for five bucks and selling it for twenty
that my friend is what you call a profit
right and but you've missed on the first
one it's the high demand thing okay
you've got to have these high demand
products are going to generate profit
what I tend to see is people go well you
know what these sunglasses just aren't
selling they're not shifting at this
price so instead of selling them for
twenty two bucks I'll sell them for
bucks because I'm still doubling my
money and what you find is every other
website starts to do that and it becomes
a race to the bottom and quickly you are
not making any money on them okay the
Knowable sales patterns
the other thing that I'd say about this
is we want to create products high
demand products that create profits
through knowable sales pens do you know
as the website owner what the knowable
sales patterns are for these products
our customers buy them and the chances
are not because I look at your website
and let me tell you somebody who knows
how to sell sunglasses or glasses I
would look at websites like Oakley I
would look at Warby Parker and now began
what is it that they're doing because
they figured out how customers want to
buy these products
what are those features can I easily put
on my website right what are those noble
sales pounds and I can tell you now the
website that I am looking at have
definitely not done that they've just
taken the products from Aliexpress
they've got the photographs they've put
them on their website and boom hopefully
it will sell now is this website niche
that's a good one to ask you know we
talked about that in episode
definitely check out that I am looking
at this website and what you're not
doing on this website which is good to
see is you're not trying to sell
everything on here you're actually
focused in you're talking about handbags
jewelry and sunglasses which are quite
like you've sort of focused in and
you're aiming all at women ok so you've
got your niche which is good I wonder
whether you had better be better niche
and it down even further in the same
right I'm just going to do sunglasses or
I am just going to do handbags I think
jewelry has probably been done to death
but Jen I mean could you nice that down
a little bit further
we are now gonna take a few minutes to
stop pause and review this week's
ecommerce news well welcome to the
News roundup
weekly news roundup with my amazingly
talented co-host Elif hello I'm Matt so
in today's news I wanted to kick off
with breaks it's you know that that
horrible word that we're using a lot in
the UK and and the thing about breaks it
is if it's one of those things where
everybody's you know moaning about
Briggs it because retail sales have
fallen or that was what we all thought
so now if you found something which
contradicts this right I did so
according to the Office for National
Statistics sales in July actually rose
we're City economists expected them to
fall in the differences is almost point
five percent that well that okay so that
the national stats office or the ons
says they actually rose rather than
declined mmm-hmm okay and the difference
is almost half a percent which I mean
that's huge right for for the country so
did they did they explain why well one
of the reasons was Amazon's primed a oh
well okay so Amazon are doing there big
prime day and it affects the the stats
for July and changes the city economists
predictions that's nice thank you Amazon
we appreciate that right so he goes to
show it's not all doom and gloom myspace
no it's not all doom and gloom news item
number two okay Matt I have a question
for you go for it have you ever used
online chat when you're on an e-commerce
website yeah I've used it loads you mean
the little pop-up thing where it's on
the right-hand side and you just text
chat to someone who's in the and I guess
in the sales office somewhere so II mean
yeah I do
yeah that's what I've used I'd I use it
all the time ash they've got find quite
helpful it's one of the things I should
I recommend quite a lot of people put on
their websites so yes well Shopify has
now introduced a native chat tool for
its e-commerce website and it looks
pretty nice well okay well that's a
great idea for Shopify and if I'm honest
I'm surprised it took so long
I didn't realize they didn't have a
native tool chat program is that right I
didn't realize they didn't have a native
tool chat program whatever it anyway
they didn't have one and I'm surprised
but it's good that go on now yeah okay
cool
news item number three go for it who is
one of the best footballers of our time
it's a bit of a leading question right
it depends who you ask cuz I'm a bit of
a Liverpool fan so any Liverpool player
is fine in that in that response all
right
well would you get any of them to be an
ambassador for your econ platform would
I get any of them to be an ambassador
for my e-commerce platform that's a
really interesting question part of me
would say I would love to because it
would be great to meet them but the
other part of me would go footballers
and e-commerce platforms on I don't know
I maybe go talk to Richard Branson or
somebody he would make more sense to to
promote my e-commerce platform right why
do you know what are they willing to do
it well would you believe that
singapore-based econ platform Sharpie
has just signed a deal with Cristiano
Ronaldo he's doing some TV ads and
hoping to engage fans with live
streaming okay that's that's a bit
left-field yeah but okay that sounds
pretty cool
and that was Sharpie have you heard of
Sharpie never I've never heard of
Sharpie and but then I don't go you know
I don't do e-commerce person in
Singapore which maybe explains it but
they're obviously significant if they're
signing Cristiano Ronaldo and I'm
curious to see if that actually works
for them I hope it does because that's
well that's quite a field yeah but
that's cool okay that's this week's news
roundup
thanks Steph thanks Matt we'll see you
again next week
[Music]
that's the news so now let's get back to
it so if I'm honest with you the website
Jersey Jamjar
I'm looking at hasn't even got out of
the gate because they've not got the
right products right so we know why
they're not generating any sales but
let's carry on further and have a look
down so with Jersey jam-jar
so is the first one's all about product
e je is engineer and that's all about
building an adaptable platform that
provides the best buying experience for
the customers and integrates with the
business systems now the website that I
see is no big shock it is a Shopify
website it's what is it's what I
expected it to be and Shopify like I
said is a great platform for being a
starter I don't think I have to be
honest with you you've chosen a
particularly good theme for what it is
that you're trying to sell for the
audience that you're trying to reach and
it doesn't really provide the
functionality that these people want to
see when buying that type of product if
that makes sense I don't think the
website has been particularly thought
about from a design point of view I
think what has actually happened you've
gone to Shopify you've looked at a theme
going I quite like that and it's all
based around your personal feelings
rather than research is what customers
won right you've put a whole bunch of
products on there mishmash moshing you
you actually think it looks ok the
reality is it doesn't write this so on
what I am gonna do while I'm here I'm
pretty sure you can't see this I'm just
going to click the social media links
and you've got followers ok yeah this
leads me nicely into the resonate
section create the best buying
experience for your custom you've got to
do stuff which resonates with the client
right if I go into your website and see
that you've only got followers on
Instagram and what have we got on
Facebook here I'm gonna look at that
and go this is such a small
insignificant I'm really apologize for
using this language but think about it
from your point of view if you're going
to go shopping on a website that's
trying to sell you a product and you see
it's only got people that are
following you on Instagram and likes
on Facebook what do you think about that
company be real and brutally honest with
yourself
so what you've got to do in situations
like that I think is you have to make
that you don't hide that you actually
you talk about it you talk about it as a
strength you talk about being boutique
and small and a start-up and make you
know going that extra mile to deliver an
experience at Amazon or whoever you're
competing against cannot beat right you
just that I would would do that you
haven't so I look at that and go oh my
goodness this is a small website I'm not
even sure if if something goes wrong I'm
just not comfortable giving my credit
card information here but if something
did go wrong oh my goodness you know
it's to smaller companies to deal with
that's just my initial feeling right now
I talked to a while ago about the fact
that I don't think you've chosen a
particularly good template and this is
where I think platforms like Shopify
don't help you there and you see this
phrase used all the time Squarespace use
it Wix they all Weebly all of them
they're like you do not need any coding
experience to build this website and
that on first glance is a brilliant
thing right because designers and
developers are expensive and now I've
got a web designing an agency right then
it's not cheap service to buy because
these guys are highly skilled at what
they do but the problem with that is it
becomes I think very very easy to create
a design on a website that feels very
amateurish because you have not got the
talent or the other skills to create
something that looks professional and
gives me the confidence to buy from your
website okay for example on the site
that I'm looking at and there's not even
a logo there's not a company name
anywhere on the hero section of this
website so I don't even know the name of
the company that I am dealing with right
now I can see it maybe in the web domain
but where's the logo where's there's
nothing there right that kind of it is
simple things like that that I think
you miss out on so whilst I appreciate
their great to start with if you know
anybody who's a developer or a web
designer and they've got an eye for this
sort of thing you definitely want to get
their input right you want to take your
website once you've got it up and
running and put it in front of a whole
bunch of people people you know people
you don't know offer people go into
Starbucks and say listen I'll buy you a
coffee I just want you to try and buy
something on this website and tell me
what you think right and just sit and
watch them with your notebook use your
website and you'll see what I mean super
super quickly where they struggling
where they fail and what do they feel
about it they use words like oh it's
okay or it's a bit basic or do I mean it
you you will quickly get that
information out of them the other thing
that this website does which I've seen a
lot of new websites do is they use these
really stupid annoying irritating you
can I'm hoping you can sense how much I
detest these pop-ups that come up like
the Wheel of Fortune type pop-ups and it
just it's horrific because you know
people people use them as gimmicks to
get email addresses and people like you
know what I'm even getting email
addresses but people aren't buying their
gimmicks get rid of them you will never
see that on Nike you just won't right
you'll never see that on Oakley you
would never see that on Jersey Beauty
company let me tell you just get rid of
it and we can look at other things under
eyes I mean we could spend all day just
on this one section things like there's
no reviews on any other products on your
website and again there are things that
you can do to go and get those reviews
in an honest and ethical way but work
hard to go and get those reviews get
those reviews on your website the images
bad images go and get the products put
them on your friends take photos put
them on the website but do it in a
better way right like I say the list
goes on and on and on about how to get
your site to resonate better okay so I
The sin pot
can see why people are not buying
products from this website just from the
wrong product choice websites not gray
and it's definitely not resonating with
me so we failed on the je and our
let's look at the sin pot because this
is this was always fascinating me when
when I talk to people about this
particular problem they're like there
are lots of people going to my website
but they're not buying anything in other
words I've got the traffic thing down
right I know what I'm doing there yet
they're not buying why is that okay now
remember what I said last week if you
heard the podcast the aim here is to
find your customers direct them to your
website so that they buy from you okay
so you really need to have these people
go into your website and buy them from
you and you can use Facebook ads to get
people to go to your website my question
is are there your customers and this is
where I think people are going to fail
their ads are not targeted to their
niche okay so they're buying traffic
they're paying Facebook send people to
their website who aren't ready to buy
you aren't really interested necessary
in that product style or that product
category that product niche they've
maybe just check seen an image and it's
gone all and for whatever reason clicked
it but it doesn't really resonate that
well with them and I think you have to
play around with a lot on where your
customers are getting in front of them
getting them to come to your website and
finding those tags or just sending
anybody to your website is not gonna
work there are going to be specific
niches targets and people groups that
are gonna work for you and you're just
going to have to go and find them so
just because people are coming to your
website doesn't mean they are the right
kind of people okay and so I would say
we could stop right there I mean we've
got the experience side of things
I don't genuinely know what the
experience of buying off this website
will be I think a lot of people have
become wise to this kind of thing now
where you've just you know you're just
in effect drop shipping from Aliexpress
they're like I don't really want to wait
five to six weeks for my product to
arrive I genuinely don't I don't need a
five-week delivery I want my delivery
like tomorrow and that experience you
know can you deliver that experience I
don't think I would get that feeling
from this particular website especially
because there's no testimonials from
customers on the site so no I ordered
this today no right next day
and you know Casey or whoever it is
that's running the website was a
beautiful person they really helped me
out and it was brilliant thank you very
much there's none of that on there right
so as a customer you're gonna you look
at this and think I'm actually not going
to have a great experience it may be the
product even arrives quickly but because
it's this cheap is it actually going to
be any good or if it's this expensive is
that too much money
jeanna mean that all these questions
going through their head is it is it
repeatable and referral well I wouldn't
send anybody to this website to buy a
handbag I just wouldn't and they've got
one thing here I'm I'm going to end on
this particular issue I look at their
website I want you to picture in your
head and don't close your eyes if you're
driving along just try and picture in
your head a typical ecommerce website
what what does a product page look like
you've and I'm going to paint a picture
for you right on the top left of that
page you've usually got several images
that are related to that product okay so
that's where the image is going and on
the top right you've normally got the
product title maybe the number of
reviews small description and then a
little button which says add to basket
right and there's a reason why we always
layout websites like that on e-commerce
because that's what people expect every
now and again you come across people
that go I want to be a little bit
different I want to be a little bit
clever I actually want to put the images
on the right and the Add to Cart
information on the left but all of a
sudden actually that feels quite wrong
for a lot of people and you're just
given they couldn't explain it they
don't know why but you're just giving
them a reason not to press that Add to
Cart burn or and the website that I'm
looking at the Add to Cart information
you've guessed it is on the left it's
driving me nuts already it needs to be
on the right and there are two buttons
on there Add to Cart section one which
says Add to Cart and another one which
says Buy It Now hello
they both do the same thing you
definitely don't need two buttons like
that just Add to Cart is fine buy it now
is fine whatever language you want to
use test it for your audience but
you're just confusing people which
button do i press I just don't know it
makes absolutely no sense anyway I could
like I say spend all day just pre
ambling on that particular one issue but
I hope you've got a sense of how you can
use the Jersey framework to answer this
question why am I getting traffic but no
sales you have got to be brutally honest
with yourself go through that framework
find out where your issues are and then
you know how to solve that particular
problem for you and your business so I
hope that's helpful hope that makes an
awful lot of sense if you've got any
questions just reach out to me probably
social media is the best way to do it
head on over to Instagram search Matt
Edmondson and you will be able to
connect with me there otherwise just
head on over to the website Matt
Edmondson comm all the links are there
this show notes everything is all there
including how to subscribe to the
podcast on your favorite podcast plays
so if you if you're not yet subscribed
to the podcast make sure you do so
wherever you get the podcast it's free
full of good stuff about how to set up
run and grow your own e-commerce
business so do make sure you subscribe
to keep up to date if you could to spend
a few minutes give me a quick review
wherever you get your podcasts really
really helpful especially those five
star reviews but honest reviews are even
better it really helps us get the word
out there I would certainly certainly
appreciate that and of course all the
show notes are on the website Matt
Edmondson comm thanks for listening my
fellow ecommerce entrepreneurs I hope
you're having a great day wherever you
are and I'm going to be back really soon
with some more help and advice and tips
on how to run your e-commerce business
so until next
you've been listening to the curiosity
podcast with Matt Edmondson subscribe
and join us next time as we carry on
conversations about all things ecommerce
and digital business
[Music]
Matt Edmundson
Aurion Company