Guest: Alina Ghost
Here's a summary of the great stuff that we cover on this show:
- Utilise essential elements such as robot.txt, sitemap, title tags, meta descriptions, H1 tags, image alt tags, and prioritise site speed to ensure search engine accessibility and favourable ranking.
- Understand user intent (navigational, informational, purchase, or investigation) to tailor content strategy, incorporating relevant keywords and long-tail phrases.
- Build credible and relevant links through strategies like guest posting, assisting journalists, adding expert quotes, and creating shareable content to signal quality to Google.
- Acknowledge the critical role of SEO in e-commerce, emphasising the choice of a suitable platform or plugin to drive business success.
- Recognise Google's dominance, align technical, content, and link-building strategies to optimise website visibility, and prioritize user-friendly design elements for both search engines and human visitors.