Guest: AJ Davis
Here's a summary of the great stuff that we cover in this show:
- CRO involves creating alternative website experiences beyond A/B testing to understand and improve user responses.
- Usability testing, with around five participants representing user personas, is crucial for identifying and prioritizing about 80% of site problems.
- For early-stage eCommerce businesses, AJ Davies suggests expert audits for strategic insights and cost-effective usability studies to gather customer feedback.
- Embracing a culture of mistakes is essential for continuous improvement in CRO and eCommerce, fostering transparency and learning from failures.
- CRO is an iterative decision-making process, requiring consistent experimentation and adaptation to evolving customer expectations for long-term business success.