Guest: James Pybus
Here's a summary of the great stuff that we cover on this show:
- Ensure relevant URL, attention-grabbing page title (65-70 characters), and appropriate content length for primary and secondary pages.
- Users and Google both prioritise exact match searches in URL, page title, and meta description (150-160 characters).
- Include 4-6 meta keywords, use ALT text for images, and implement a strategic internal linking plan for better search engine crawling.
- Allow a 12-week settling period after optimisation; make small adjustments instead of constant changes.
- Conduct keyword research crucial for business success; leverage a keyword strategy tool for effective ad campaigns and content creation.
Links for James
Links & Resources from this show
Linkedin:https://www.linkedin.com/in/jamesdeanpybus/
Digitalmarketingmentoring.co.uk
Emarketing-strategy.co.uk