Despite popular belief, email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channels. According to an eMarketer study, the median marketing ROI is 122% - four times higher than any other digital marketing channel.
Email marketing has evolved from just email blasts to delivering through targeted and personalised emails. Targeted emails offer a much higher ROI but in this age of the GDPR businesses have to be strategic in order to maximize return. Since the GDPR came into force last May, millions of euros have been issued in fines to businesses across the EU for GDPR breaches. It's super important to give your recipients the option to manage the type of content they receive from you.
This makes email personalisation all the more critical - consumers are far more likely to engage with your content and buy from your brand if they feel recognised, are offered relevant offers and are remembered.
Give them that and you will earn their trust and their loyalty.
Here's five essential emails for your eCommerce email marketing campaign