Guest: Joanna Steele
Here's a summary of the great stuff that we cover on this show:
- Customer Generated Content (CGC) or User Generated Content (UGC) refers to authentic content about a brand created and shared by unpaid contributors, including ratings, reviews, Q&A, images, videos, and social media posts.
- CGC is a crucial marketing tool for building customer trust, serving as social proof. It helps customers make informed purchasing decisions by providing authentic insights into a product's pros and cons.
- Genuine reviews, including both positive and negative feedback, are essential for building credibility. Customers seek a mix of reviews to understand a product thoroughly, and negative reviews can contribute positively to the decision-making process.
- Online reviews impact search engine rankings, with products starting to appear in organic searches around 8 reviews. Google values customer reviews as indicators of a brand's authority and trustworthiness.
- To maximise CGC, encourage customers to provide reviews through strategies such as post-purchase emails, prioritising specific products, incentivising submissions, utilising third-party review sites, and establishing tester communities. Responding to reviews not only reinforces customer trust but also provides valuable insights for product improvement.
Links for Joanna
Links & Resources from this show
Linkedin:www.linkedin.com/in/misssteele/
Website:www.dimaxdigital.com
Instagram: @joanna.diana.steele
Twitter: @misssteele
Read more on customer advocacy and superfans.