Today’s Guest Joanna Steele
Here's a summary of the great stuff that we cover on this show:
- Customer Generated Content (CGC) or User Generated Content (UGC) refers to authentic content about a brand created and shared by unpaid contributors, including ratings, reviews, Q&A, images, videos, and social media posts.
- CGC is a crucial marketing tool for building customer trust, serving as social proof. It helps customers make informed purchasing decisions by providing authentic insights into a product's pros and cons.
- Genuine reviews, including both positive and negative feedback, are essential for building credibility. Customers seek a mix of reviews to understand a product thoroughly, and negative reviews can contribute positively to the decision-making process.
- Online reviews impact search engine rankings, with products starting to appear in organic searches around 8 reviews. Google values customer reviews as indicators of a brand's authority and trustworthiness.
- To maximise CGC, encourage customers to provide reviews through strategies such as post-purchase emails, prioritising specific products, incentivising submissions, utilising third-party review sites, and establishing tester communities. Responding to reviews not only reinforces customer trust but also provides valuable insights for product improvement.
Links for Joanna
Links & Resources from today’s show
Linkedin:www.linkedin.com/in/misssteele/
Website:www.dimaxdigital.com
Instagram: @joanna.diana.steele
Twitter: @misssteele
Read more on customer advocacy and superfans.
Sponsor for this episode
At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.
What happens in a Sprint?
Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
Who can join the eCommerce Cohort?
Anyone with a passion for eCommerce. If you're an established eCommercer already, you'll get tremendous value as it will stop you from getting siloed (something that your podcast host, Matt Edmundson, can attest to!).
If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.
Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?
Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].
Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.