Guest: Meredith Kallaher
Here's a summary of the great stuff that we cover on this show:
- Facebook advertising involves sending highly targeted ads based on user tracking data from Facebook and Instagram, allowing for specific audience segmentation, such as website visitors or cart abandoners.
- The IOS14 update from Apple has significantly impacted the effectiveness of Facebook advertising, as about 96% of Apple users have opted not to be tracked on apps, making ad targeting more challenging.
- Despite challenges, marketers can still leverage Facebook to grow their Instagram following, emphasizing the importance of building an organic following for better control over audience engagement.
- A video views strategy is recommended for Instagram growth, involving the creation of a captivating 30-45 second video. This video view campaign helps identify a warm audience, defined by Facebook as those who watched the video for at least 15 seconds.
- For those on a budget, a testing strategy is advised, involving spending $20 a day on a video ad campaign to identify the ideal buyer and refine targeting based on different aspects of the buyer's personality. This approach allows for optimization of ad campaigns and better understanding of audience preferences.