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Weapons of Influence and Their Application to eCommerce | Meyrick D'Souza

Guest: Meyrick D’Souza

Here's a summary of the great stuff that we cover on this show:

    • Engage with influencers and bloggers authentically, reciprocating support to build relationships.
    • Create anticipation by emphasising limited product availability.
    • Publish credible thought leadership content and leverage influencer marketing.
    • Encourage endorsement behaviours on social media and consistently publish thought-leading content.
    • Communicate shared values, pay genuine compliments, and demonstrate expertise.

Links for Meyrick

Links & Resources from this show

Twitter: @metric_dos

LinkedIn: https://www.linkedin.com/in/meyrickdsouza/