From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider what learnings they will carry with them into 2021.
Chloe Thomas:
Amid the challenges posed by the pandemic, the world of eCommerce has been a crucible for business owners and marketers, pushing us to enhance our skills. Forced to scrutinize data, we've learned to discern what strategies work and what to discard. Personally, a key takeaway is the imperative to understand our customers better. Heading into 2021, I'm infused with hope and a renewed love for our industry, recognizing substantial growth and positive momentum. The future appears promising for eCommerce and retail in general, as I see this period as an accelerated phase of an ongoing rebalancing. Survival hinges on retailers adept at crafting exceptional customer experiences.
Padraig Walsh: What has stood out to me the most in 2020 is the incredible resilience and adaptability of humanity. As a teenager, I anticipated a significant event in my lifetime, and I truly hope that the global pandemic is the defining moment. On a daily basis, witnessing people's ability to adapt, show resilience, maintain civility, and extend friendliness and help to one another has been remarkable. Despite certain societal challenges, the overwhelming theme of 2020 for me has been our collective capacity to stay positive, resilient, and flexible in the face of rapid and massive changes.
Ian Moyse: Embrace agility and be open to change while actively investing effort in self-development. Rather than waiting or making minimal efforts, seize the opportunity to explore new roles, recognizing that your skills are transferable. If the task seems overwhelming, break it down into manageable steps and progress gradually. Avoid procrastination by taking small, consistent steps towards your goal, as tackling even the most significant challenges becomes more manageable when broken into achievable chunks.
Nancy Badillo: For many years, I wasn't brave enough to be in front of the camera … What I'm taking for 2021 is to do everything that is going to potentially reach more people. I know that the way to reach the masses is to get out there in front of a lot of people. Being behind the scene is no longer enough to grow a business.
Meyrick D'Souza: The lessons of 2020 are still unfolding, impacting work habits, travel, and market volatility. Digital marketing's real-time adaptability gains prominence, emphasizing the need for a robust data strategy. The future might see a shift from the traditional nine-to-five work model, with individuals exploring multiple side gigs for income diversification.
Neil Roberts:
A renewed attitude of resilience and proactive acceptance of change is my key takeaway. Past experiences, even during tough times, have provided valuable lessons, fostering a calm approach to uncertainties. The understanding that challenges bring opportunities has shifted my perspective, emphasizing the importance of enduring and staying in business to pave the way for future growth.
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At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.
What happens in a Sprint?
Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:
- Sprint Theme: Marketing.
- Week One: Coaching Session -> Marketing.
- Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
- Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
- Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!
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If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.
Why Cohort
Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.
Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?
Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].
Matt has been involved in eCommerce since 2002. His websites have generated over $50m in worldwide sales, and his coaching clients have a combined turnover of over $100m.