What Does eCommerce Marketing Look Like In 2022 | Kenny Gray

Here's a summary of the great stuff that we cover on this show:

• Understand and interpret crucial metrics, from impressions to CPM, to effectively manage online advertising and ensure cost-efficient traffic generation.
• Know where your advertising budget is going by structuring campaigns properly across various social media platforms, preventing human errors, and allowing campaigns time to develop.
• Despite Facebook's tracking issues, diversify platform use, explore emerging trends like messaging, and adapt advertising strategies based on the brand and target audience.
• Create engaging and educational ad creatives that seamlessly integrate with platforms, utilize user-generated content, and capture user attention within the first few seconds of scrolling.
• For startups, focus on building a diverse audience across platforms, provide value through educational content, and strategically build an email list while avoiding over-dependence on discounts.

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