Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online business to adapt in the current climate.
- Ian Moyse advises businesses to pivot quickly and find minimal viable products to sustain revenue amid uncertainties.
- Moyse highlights customer grace during disruptions and recommends effective communication to manage expectations and maintain engagement.
- Ian Moyse acknowledges the difficulty of digital transformation, urging businesses to identify digital solutions and adapt continuously.
- Padraig Walsh explains the influence of deadlines on human behavior, suggesting the use of positive reinforcement and countdowns on eCommerce websites.
- Walsh advises businesses to map familiar holiday feelings onto eCommerce, considering the changes in traditions and promoting positive emotions for online customers.