Guest: Gabriella Rapone
Here's a summary of the great stuff that we cover on this show:
- Prioritize protecting email reputation as the main objective over focusing solely on immediate sales.
- Understand and address subscribers' pain points or desires to provide value, going beyond generic sales approaches.
- Recognise that subscribers join based on their needs, emphasizing the importance of a subscriber-centric approach over self-promotion.
- View email as a means to guide users from point A to point B, utilising available data and tools for effective engagement.
- Emphasise that consistently engaging with subscribers based on their values protects email reputation and ultimately leads to more sales.