Guest: Cody Wittick
Here's a summary of the great stuff that we cover on this show:
- Influencer marketing involves collaborating with individuals with a significant social media following to promote products or brands, utilising their reach and perceived expertise.
- Influencer seeding, or gifting, is a tactic where products are sent to influencers for free to initiate and build relationships, emphasising the importance of carefully choosing influencers aligned with brand values.
- Instead of focusing solely on follower count, it's crucial to identify influencers whose followers are genuinely interested in the product, considering factors like engagement rates and authenticity.
- The cost of influencer campaigns varies based on factors like location, follower count, and collaboration type, with an emphasis on the need to invest for quality results. Measurement of ROI using tools like Google Analytics and UTM codes is essential for evaluating campaign effectiveness.
- Influencer marketing, when done correctly, can be a powerful tool for saving costs, building an audience, and driving sales. Emphasises the importance of finding the right influencers, crafting personalised messages, and offering value for long-term success.