Guest: Lorna Leaver
Here's a summary of the great stuff that we cover on this show:
- Barcodes are machine-readable lines that uniquely identify products, aiding tracking and efficiency in supply chains and sales.
- Barcodes have various names (UPC, EAN, GTIN) and differ in digit count (UPC-12, EAN/GTIN-13).
- Barcodes are crucial for both online and offline businesses, enhancing efficiency by uniquely identifying each product.
- Amazon requires a 14-digit GTIN barcode, and using genuine barcodes is vital. GS1's GEPIR service verifies barcode authenticity.
- Key considerations include product changes, regulatory shifts, and supply chain adjustments. The 20% rule triggers a barcode change. GS1's annual subscription starts from £119 plus VAT based on business needs.