Guest: Shanif Dhanani
Here's a summary of the great stuff that we cover in this show:
- AI spans diverse applications, from predicting weather to advanced gaming, with a focus on predictive analytics for business and personalized marketing in eCommerce.
- AI, through predictive analytics, enables eCommerce businesses to forecast customer behaviours, personalise marketing campaigns, and enhance sales growth.
- AI's predictive capabilities rely on machine learning, automatically finding patterns in data, with greater accuracy achieved through a minimum of 500 historical purchases.
- Even smaller eCommerce businesses are integrating AI tools, empowering marketers without advanced analytical skills to streamline operations and enhance efficiency.
- AI aids marketers in customer segmentation for platforms like Facebook, improving targeting and facilitating successful new customer acquisition campaigns. Additionally, AI enhances email marketing by predicting individual customer preferences, increasing open and conversion rates.