Guest: David Morneau
Here's a summary of the great stuff that we cover on this show:
- Micro influencers have smaller, more targeted audiences, typically ranging from 10,000 to 25,000 followers on Instagram and 100,000 to 250,000 on TikTok and YouTube.
- They offer a targeted following, increased engagement, authentic shoutouts, and are cost-effective compared to larger influencers, making them effective for promoting products.
- Utilize micro influencers for sales, brand awareness, and market research. Measure effectiveness through social media following, search volume, and clicks on sponsored posts.
- Offer them the chance to try products, provide detailed guidelines, trust their judgment, and establish long-term collaborations to build a community for repeat business.
- Small brands can work with micro influencers by identifying those with a target audience, offering compensation or free products, and prioritizing ease of communication for successful collaborations.