Why You Should Stop Using Facebook Ads and Start Google Advertising| John Horn

Today’s Guest John Horn

Here's a summary of the great stuff that we cover on this show:

Google Ads is a comprehensive marketing platform for displaying ads on Google.com and partner sites. Initially text-based, it has evolved to offer various ad formats across devices with one Google account, serving as a powerful tool for brand recognition, lead generation, and targeted advertising.
Google Ads is search-specific, targeting users actively searching for products or services, while Facebook ads are more social, aiming to capture attention based on interests. Visual campaigns on Facebook tend to be more effective, particularly with image-focused content.
Successful eCommerce strategies on Google Ads involve a clear plan, understanding the target audience, and prioritizing paid search for immediate actions like purchases. Key considerations include providing detailed product information, avoiding keyword cannibalization, and embracing automation and machine learning.
Common pitfalls for eCommerce businesses include giving up too soon and not allowing sufficient time for results. Improving ROI entails refining keywords, ensuring proper exposure on search results, and addressing issues like low click-through rates and high costs per click.
Adhering to Google's policies is crucial for eCommerce businesses to prevent penalties. Focus on doing the right thing from the start, understanding policies specific to advertisers in certain countries, and staying informed about changes to ensure a smooth advertising experience.

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At the eCommerce Cohort, we're committed to helping you deliver eCommerce WOW through our lightweight, guided monthly Sprint that cycles through all the key areas of eCommerce.

What happens in a Sprint?

Just like this eCommerce Podcast episode, each Sprint is themed-based. So using this topic of Everything You Need To Know About Subscription eCommerce as an example - here's how it would work:

Sprint Theme: Marketing.
Week One: Coaching Session -> Marketing.
Week Two: Expert Workshop -> Everything You Need To Know About Subscription eCommerce.
Week Three: Live Q&A with our experts and coaches. This is a time to ask questions and contribute your thoughts and ideas so we can all learn together.
Week Four: Submit your work for feedback, support, and accountability. Yup, all of this is to provide you with clear, actionable items you can implement in your eCommerce business or department! It's not about learning for the sake of learning but about making those constant interactions that keep you moving forward and ahead of your competitors. Sharing your work helps cement your understanding, and accountability enables you to implement like nothing else!

Who can join the eCommerce Cohort?

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If you're just starting out in eCommerce, we have a series of Sprints (we call that a Cycle) that will help you get started quicker and easier.

Why Cohort

Founder and coach Matt Edmundson started the Cohort after years of being in the trenches with his eCommerce businesses and coaching other online empires worldwide. One of Matt's most potent lessons in eCommerce was the danger of getting siloed and only working on those areas of the business that excited him - it almost brought down his entire eCommerce empire. Working on all aspects of eCommerce is crucial if you want to thrive online, stay ahead of your competitors and deliver eCommerce WOW.

Are you thinking about starting an eCommerce business or looking to grow your existing online empire? Are you interested in learning more about the eCommerce Cohort?

Visit our website www.ecommercecohort.com now or email Matt directly with any questions at [email protected].